Movistar
Telecommunication provider
From Wikipedia, the free encyclopedia
Movistar (Spanish pronunciation: [moβisˈtaɾ]) is a Spanish major telecommunications provider owned by Telefónica, operating in Spain and Hispanic American countries.[1] It is the largest provider of landline, broadband, mobile services, and pay television (Movistar Plus+) in Spain.[2] Movistar is the second-largest wireless carrier in Mexico, with 25.8 million subscribers as of January 2020.[3]
| |
| Product type | Telecommunications |
|---|---|
| Owner | Telefónica |
| Country | Spain |
| Introduced | 25 July 1995 |
| Discontinued | |
| Related brands | O2 Vivo |
| Markets | |
| Website | movistar |
History
The Movistar brand has been in use in Spain since the launch of GSM services in 1995. The name became effective worldwide on April 5, 2005, after Telefónica purchased the BellSouth mobile operations branch in South America.[4] After the purchase of O2 in 2005 by Telefónica, the company announced that the «O2» brand would continue to be used in the United Kingdom and Germany, as a separate branch with its own board and management structure. Since 2011, Telefónica has sponsored a UCI ProTeam squad in cycling under the name of Movistar Team.[5]
Movistar brand by country
- Mexico (formerly Cedetel, Bajacel, Movitel, Norcel, and Pegaso)
- Spain (formerly Telefónica MoviStar)
- Venezuela (formerly Telcel and Telcel BellSouth)
Former operations
- Argentina (acquired by Telecom Argentina, now operating as Personal due to their merger)
- Chile (acquired by Millicom, now operating as Tigo)
- Colombia (acquired by Millicom, now operating as Tigo due to their merger)
- Costa Rica (acquired by Liberty Latin America, now operating as Liberty)
- Ecuador (acquired by Millicom, now operating as Tigo)
- El Salvador (acquired by General International Telecom, continues operating the Movistar brand under license agreement with Telefónica)
- Guatemala (acquired by América Móvil, now operating as Claro due to their merger)[6]
- Nicaragua (acquired by Millicom, now operating as Tigo)
- Panama (acquired by Millicom, now operating as Tigo)
- Peru (acquired by Integra Tec International, now operating as Integratel)
- Puerto Rico (acquired by Open Mobile, now operating as Liberty due to their merger)[7][8][9]
- Uruguay (acquired by Millicom, now operating as Tigo)
Other brands by country
- Brazil (formerly Telesp and Telefônica, now under the Vivo brand)
- Germany (under the O2 brand)
- United Kingdom (under the O2 brand)
Former operations
- Czech Republic (under the O2 brand, acquired by PPF and continues operating the O2 brand under license agreement with Telefónica)
- Ireland (under the O2 brand, acquired by CK Hutchison Holdings and now operating as Three due to their merger)
- Slovakia (under the O2 brand, acquired by PPF and continues operating the O2 brand under license agreement with Telefónica)
Advertisements
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The 1983 song "Walking on Sunshine" by Katrina and the Waves was used by Telefónica to announce the unification of all its operation brands (Telefónica MoviStar, Bellsouth, Unifon, Telefónica Moviles, Telefónica Movil, and Movicom) in Latin America and Spain under the Movistar brand after the takeover of BellSouth's Latin America division. Movistar has also used the New Radicals' hit "You Get What You Give" and "Two Princes" by Spin Doctors. Currently "Hey, Soul Sister" by Train is in advertising and other versions of the song are also used in audiovisual advertisements.
