Mr. Lee (restaurant)
Fast-food chain in mainland China
From Wikipedia, the free encyclopedia
Mr. Lee (Chinese: 李先生; pinyin: Lǐ Xiānsheng) is a popular fast-food chain in mainland China, specializing in beef noodle soup and other Chinese-style fast food. It is headquartered in Beijing.[1] The chain was formerly called California Beef Noodle King U.S.A. (Chinese: 美国加州牛肉面大王; pinyin: Měiguó Jiāzhōu Niúròumiàn Dàwáng).
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| Beijing Mr. Lee California Beef Noodle King Co., Ltd. | |||||||
|---|---|---|---|---|---|---|---|
| Traditional Chinese | 北京李先生加州牛肉麵大王有限公司 | ||||||
| Simplified Chinese | 北京李先生加州牛肉面大王有限公司 | ||||||
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The first franchise was opened in Beijing in 1988 by a Californian Chinese-American, Li Beiqi (Chinese: 李北祺; pinyin: Lǐ Běiqí), also known as "Mr. Lee". Li's face can be seen as part of the company logo, in a style similar to KFC's Colonel Sanders logo. Today, there are several hundred franchises present in many major Chinese cities. Notable locations include Shanghai, Nanjing, Tianjin, Harbin, Changchun, Qingdao and Shenyang.[2] Mr. Lee competes with foreign franchises such as KFC and McDonald's with lower prices and a greater appeal towards Chinese tastes.[3] The California Chicken ingredients are all from within China and have nothing to do with California.[4]