Museum of Illusions
Specialized museum franchise
From Wikipedia, the free encyclopedia
The Museum of Illusions (Croatian: Muzej iluzija) is a franchise of museums that host a variety of exhibits of optical and other types of illusions.[1] The first museum in the franchise was opened in 2015 in Zagreb, Croatia. As of May 2023, the franchise consists of 43 museums in 25 countries.[2] The franchise is operated by Metamorfoza d.o.o.,[3] which is, as of 2021, majority-owned by Invera Equity Partners.[4]
Roko Živković
Exhibit in the Museum of Illusions in Toronto | |
| Established | 2015 in Zagreb, Croatia |
|---|---|
| Founder | Tomislav Pamuković Roko Živković |
| President | Teo Širola |
| Owner | Metamorfoza d.o.o. |
| Website | museumofillusions.com |
History
The idea for the museum was started by Tomislav Pamuković and Roko Živković after contemplating on "how to escape the corporate environment" and "making something my own".[5] According to them, it was inspired by the National Geographic television show Brain Games.[5] The first museum opened in 2015 in Zagreb, Croatia,[6] with "two years passing between idea and realization".[2] The franchising started in 2016 with museums opening in Zadar, Croatia and Ljubljana, Slovenia.[7][8] The franchise later expanded into multiple countries,[9] with the largest museum opening in September 2023 in Las Vegas, United States.[10][11]