My Oh My (Aqua song)

British newspaper Birmingham Evening Mail noted that Aqua "got into swashbuckling mood" in the song's accompanying music video.^[1] Can't Stop the Pop deemed it "as brilliantly absurd as ever", complimenting the chorus as "terrifically catchy and – surprisingly for a song where galloping hooves form part of the beat – underpinned with a hint of melancholy."^[2] Alex Young of Consequence of Sound gave mixed reception, writing, "The sound of a horse galloping in the beginning really draws one’s inner equestrian out", but Dif’s lyrics were lacking."^[3]

Sarah Davis from Dotmusic declared it as "another cartoon twist on Europop with an addictive chorus". She added that the music video of the song is "memorable".^[4] A reviewer from People Magazine complimented "unexpected flourishes", like the classical harpsichord.^[5] Also Pop Rescue noted that the sound of "hooves [that] come galloping alongside the sound of a harpsichord" goes on to form the beat of this "dancey fairtale song". They added that "the end result is quite a catchy little dance baroque number."^[6]

The music video for "My Oh My" featured the four members of the group on a pirate ship, with Lene being captured by the other members (playing pirates) before turning the tables around and taking over. They then go on to discover treasure. The video was one of five Aqua videos directed by Peder Pedersen.^[7] It took over two weeks to build the setting for the video which consisted of a tropical island and a real size pirate ship surrounded by water.^[8]