NEOM Wellbeing

NEOM Wellbeing was founded as NEOM Organics in 2005 by family friends Nicola Elliott, a journalist who worked for Glamour magazine, and Oliver Mennell, a private equity analyst.^[5][6][7] Elliott's interest in wellness and natural products led her to train in aromatherapy alongside her media career.^[8] She later shifted her focus entirely to the wellness sector and formed a partnership with Mennell, who was working as a private equity analyst at the time.^[8] The name "NEOM" is derived from a combination of the founders' initials.^[2][9] Since its founding, it has received B Corp certification.^[10]

In 2011, NEOM received investment from Michael Warshaw, the former owner of Molton Brown.^[1]

In 2015, NEOM opened its first high street retail store in Wimbledon Village.^[3] A year later, in 2016, NEOM opened its second retail store in Leeds.^[11]

In 2017, Piper, a private equity investment firm, invested in NEOM.^[12][13] Two years later, in 2019, NEOM opened a store on Guildford High Street.^[14] In October 2020, NEOM opened its fifth Wellbeing Hub in a new retail space adjacent to Liverpool Street Station in London.^[15]

In 2021, NEOM expanded its operations to the United States, and its products became available through retailers such as Nordstrom, Amazon Prestige Beauty, and Anthropologie. Later, it opened a fulfillment centre in Martinsville, Virginia.^[16] In 2022, it was included in the Sunday Times 100 list.^[17] In 2023, NEOM launched a separate website for the United States.^[18]

In July 2024, NEOM opened a 481-square-foot Wellbeing Hub in New York City's West Village.^[18][19]

NEOM Wellbeing is headquartered in Harrogate.^[18] It operates six NEOM Wellbeing Hubs located in London (Wimbledon and Liverpool Street), Guildford, Leeds, and Kildare Village, and maintains wholesale distribution through counters in department stores, including John Lewis & Partners and Selfridges.^[18][20]