NKPR Inc
From Wikipedia, the free encyclopedia
| Industry | Public Relations |
|---|---|
| Founded | 2002 |
| Founder | Natasha Koifman |
| Headquarters | Toronto New York |
| Website | nkpr |
NKPR is a Toronto, Canada-based public relations, artist management, and digital media agency with locations in Toronto and New York. NKPR was Founded in 2002 by Natasha Koifman.
Natasha Koifman started NKPR in 2002 as a public relations agency, creating strategic campaigns, events and strategic partnerships for clients.[1] In 2009, NKPR expanded its services to include a social media department.[2] In June 2017, NKPR celebrated 15 years in business with a crystal anniversary event.[3] Today, NKPR represents over 30 national and international brands.[4]
In 2014, NKPR launched its NK Artists division, which "connects celebrities, influencers and artists with brands through strategic partnerships".[5] Some of the NK Artists clients include: interviewer George Stroumboulopoulos; reportage-style fashion photographer Sophie Elgort; reality TV star, fashion designer, model and philanthropist Sophie Tweed Simmons; journalist and author Shinan Govani; co-founder of The Coveteur, fashion designer Erin Kleinberg; and actor Yannick Bisson.[6]
NKPR supports philanthropic organizations.[7] Natasha is president of the board of directors for Artists for Peace and Justice (APJ) Canada and is on the board of directors for APJ USA. The company has also developed long-term relationships with Best Buddies and Dare to Wear Love.[8] In 2016 NKPR launched an agency-wide corporate responsibility program called the 26 Acts of Kindness which fosters a culture of kindness and empowers team members to find and support a cause to encourage others to do the same.[9]
The IT Lounge
In 2006, NKPR established the IT Lounge, which provided an opportunity for brands to "connect with celebrities for a cause" during film festival season in Toronto.[10] In 2009 NKPR's IT Lounge became the first event of its kind in North America where every brand donated to a cause.[11]
NKPR's IT Lounge evolved in 2012 to include a celebrity portrait studio, which has become a regular component of the annual week-long event. The first IT Lounge Portrait Studio featured the fashion photographer Patrick Demarchelier (Condé Nast),[12] The Coveteur's Norman Wong and W magazine's Caitlin Cronenberg, daughter of award-winning filmmaker David Cronenberg.[13]
In celebration of the 10th anniversary of the IT Lounge in 2015, NKPR brought the event to festival headquarters at the TIFF Bell Lightbox in an official partnership with the Toronto International Film Festival.[14][15]
In September 2016, in collaboration with The Scott Brothers (hosts of shows such as Property Brothers) NKPR produced the IT House x Producers Ball.[16] The 5-day pop-up was a hub for film and television industry players. IT House x Producers Ball hosted the W magazine portrait studio with Caitlin Cronenberg[17] with live street art performances by artist Peter Tunney.[18]
The IT House x Producers Ball has bome an annual event during the Toronto Film Festival. It features daily programming including industry panels and sponsored activations and celebrity portrait studio.[19] Past media partners of IT House x Producers Ball include Coveteur,[20] NYLON[21] and Rolling Stone.[22]
ShopNK
In September 2019, NKPR launched an e-commerce site that gives consumers the chance to give back to a partner charity with each purchase.[23]
Awards and recognition
NKPR won the Best Full-Service PR Firm 2023 - GTA award given out by the Canadian Business Awards.[24]