Nas Daily

Yassin was born in Arraba, Israel, to a Muslim family of Palestinian descent.^[6] Yassin and his family are Arab citizens of Israel.^[7] He is the second of four children; his mother is a teacher and his father is a psychologist.^[6][8] Yassin's native language is Palestinian Arabic; he is also fluent in English and Hebrew.^[9][10] Although he was raised as a Muslim, he has since largely stopped practicing Islam and has declared himself as a "non-religious Muslim".^[11]

Yassin applied to Harvard University in the United States at the age of 19, seeking a degree in aerospace engineering.^[8] His application essay detailed his struggle to achieve his dreams as an ethnic Arab born in Israel.^[6][12] He graduated with a degree in economics in 2014 and a minor in computer science.^[8][9]

While earning his degree at Harvard, Yassin co-founded a pay it forward registration service, and a social media search engine.^[13] In September 2014, he started working as a software developer for Venmo in New York.^[14][15]

Nas Daily Facebook page

In 2016, Yassin quit his job at Venmo to become a content creator, exploring the world^[14][8] with the intention of documenting his travels and experiences on video.^[15] This resulted in his founding the video production company Nas Daily^[16] and Facebook page Nas Daily (Arabic: الناس, romanized: Al-Nās, lit. 'People'), where he released a one-minute-long video daily for 1,000 days.^[8] After meeting Facebook founder Mark Zuckerberg in early 2018, Nas Daily was upgraded to "show" status,^[17] and by September 2018, his page had amassed over 8 million followers.^[18] By November of the same year this number had risen to over 10 million.^[19]

All of Yassin's one-minute daily videos were posted to Facebook. Yassin stated in 2017 that he did not post the videos to YouTube for a multitude of reasons, including his friends not being present on the platform.^[15]

Nas Daily Official YouTube channel

In 2019, he started to upload old videos of his on his official YouTube channel Nas Daily Official. The videos are shot using an SLR camera with an attached microphone, and are then edited before being released the next day.^[17] On average, each video takes around six hours to shoot and three hours to edit.^[6] In the beginning, the topics for Yassin's video were suggestions provided by his Facebook followers.^[18]

Yassin's collaborators included his then girlfriend Alyne Tamir, an American Israeli video-maker of Mormon and Jewish background,^[20] and Agon Hare, a video blogger and musician from Poland.^[21]

After Nas Daily

Yassin posted his 1000th video on 5 January 2019. On 1 February 2019, he started making one video per week, for a planned 100 weeks until the beginning of 2021.^{[needs update]} His memoir, Around the World in 60 Seconds: The Nas Daily Journey, was released on 5 November 2019.^[22] He also released a series of podcasts.^[23]

Since 2020, he has since launched various media related companies. In 2020, Yassin created Nas Academy, a school for video creators and Nas Studios, a video-production studio.^[24]

By 2022, he had over 60 million followers throughout his social media accounts and employed 120 staff.^[25]

Nas Academy

Through Nas Academy, He launched training programs to teach content creators digital skills, sometimes in partnership with other brands like ONE Championship.^[26][27] When the Nas Academy's Next Nas Daily training program was launched in the United Arab Emirates after he moved there, a batch of 80 Arab content creators was to be recruited into a six-month paid training stint. The Boycott, Divestment and Sanctions campaign claimed that the training programme was aimed to encourage normalization of relations with Israel.^[28][a] Separately, Al Jazeera's AJ+ Arabi published a video with similar criticisms. Yassin responded claiming that the Al Jazeera's video was "fake news targeted at [them] by the government".^[30][b]

In July 2021, Nas Academy raised US$12,000,000 (equivalent to $16,828,526 in 2025), making a total of US$23,000,000 (equivalent to $32,254,675 in 2025) raised thus far.^[32]

In August 2021, Nas Academy removed an educational course by Filipino Kalinga tattoo artist Whang-Od from its platform,^[33] after the artist's grandniece said Whang-Od had never made any agreement with Nas Academy^[34][35] that resulted in him losing almost 370 thousand followers on Facebook in three days bringing the total number of followers on the platform from 20.98 million to 20.59 million.^[36] In response, Yassin posted a video in social media which showed Whang-Od affixing her thumbprint to a document as proof of the tattoo artist's consent. The National Commission on Indigenous Peoples (NCIP) noted that posting a contract in social media does not equate to proof of compliance. The NCIP launched a review, on-site validation, and interview to determine the validity of the contract and whether there was informed consent.^[37] The issue was resolved on 24 October 2021, after representatives from Nas Academy Philippines formally apologized to Whang-Od and the elders and members of the community in a customary process and meeting set up by the NCIP. The community's request to declare the contract as declared null and void was affirmed by the legal team of Nas Academy.^[38]

Other ventures

In 2023, Nas.io was created to enable content creators to earn income beyond the typical social media platforms.^[39] In 2025, Yassin launched 1000 Media, a digital marketing agency which uses artificial intelligence to enhance content creation and efficiency and produce unique original content following the signature Nas Daily style.^[40][41]

As an Arab citizen of Israel, Yassin's identity has long incorporated both his Palestinian heritage and his Israeli citizenship.^[42] Yassin has called himself "Palestinian-Israeli"^[7] as "I thought this term reflected who I was. Palestinian first. Israeli second."^[43] By August 2022, however, he'd described himself in an interview as "Israeli-Palestinian"^[44] and in October 2023, following the October 7 attacks by Hamas, tweeted "I view myself as an "Israeli-Palestinian." Israeli first. Palestinian second."^[43][42]

Yassin is a vegetarian.^[45] He previously lived in Singapore and moved to Dubai, United Arab Emirates in 2020 after the relations between Israel and UAE had normalized.^[25]

In 2022, Yassin revealed that he had obtained citizenship from Saint Kitts and Nevis, making him a dual citizen and holder of its passport. This enabled him to enter countries that would have denied entry to holders of an Israeli passport, including Malaysia, which does not recognise Israel. That year, he visited Malacca as part of his vlogging activities.^[46] In 2025, he travelled to Malaysia again, this time Johor.^[47]

According to Dina Rezk in The Conversation, Yassin's viewpoints originate from a place of privilege as a Palestinian residing in Israel. His central message framed the conflict as involving responsibility on both sides. Rezk argues that Yassin's perspectives do not fully account for the political and military imbalance between Israel and Palestine.^[48][49]

In October 2022, some Palestinians criticized a video in which Yassin addressed his position on the Israeli–Palestinian conflict, acknowledged violence and suffering on "both sides," and called for people to come together. Other Palestinian content creators felt the video was 'simplistic'. Subhi Taha said "it's not fair to clump" this conflict with others and Palestinian political analyst Omar Baddar said that the video was missing the "sense of the overwhelming disparity in the scale of suffering and violence" and the reason for the violence, "the political injustice."^[50][51]

In May 2025, Yassin received an honorary doctorate from the Ben-Gurion University of the Negev for his advocacy for Israel, and advocacy for the coexistence of Arabs in Israel.^[52]

In an interview on LBC with Tom Swarbrick on 30 November 2025, Yassin stated that the worst thing for a Palestinian is not Israel but Hamas, and referred to Hamas as "terrorists". He also dismissed allegations of apartheid in Israel, saying that it "is not like South Africa", and called the term "Gaza genocide" as "a very emotional, non-scientific word".^[53][54] Yassin has made similar statements previously at other engagements.^[4]