In 2022, she founded Bilan Media, the first Somali media outlet exclusively run and staffed by women.[1][2] At that time, she partnered with Fatih Mohamed Ahmed.[1] Her goal is to create an organization that focuses on topics usually considered taboo within Somali society,[3] and to amplify the voices of women[4] in a society where they are rarely visible.[5] Moreover, she supports that a female-run news agency allows for a more precise focus on subjects that are less accessible to men.[6] For instance, in cases of rape, it is easier for a woman to interview the victim and gather her testimony than it would be for a man.[6] From that point on, she became one of the few female news producers in the country.[7]
In 2024, she launched the country's first female-led television show dedicated to current affairs, together with the six journalists from the media outlet.[8]
