Natoora
From Wikipedia, the free encyclopedia
Natoora is a high-end greengrocer serving parts of the United Kingdom, the United States, France, and Denmark.[1][2][3] Founded by Franco Fubini in 2004 as an online produce market for chefs and restaurants, Natoora expanded delivery operations to home cooks in 2020 during the COVID-19 pandemic via a mobile app.[4][5][6] The company also operates a series of brick and mortar shops in London, Brooklyn, and Copenhagen.[7][8][9] The company holds a Royal Warrant.[10]
Company typePrivate
FounderFranco Fubini
HeadquartersLondon, United Kingdom
Area served
London, Paris, New York City, and Copenhagen| Company type | Private |
|---|---|
| Founder | Franco Fubini |
| Headquarters | London, United Kingdom |
Area served | London, Paris, New York City, and Copenhagen |
In 2021 Natoora launched a podcast titled "Transform the Food System", that has interviewed farmers and chefs including Magnus Nilsson, Dan Barber, and Alice Waters.[11]
