New Guards Group
Italian fashion company
From Wikipedia, the free encyclopedia
New Guards Group is an Italian contemporary luxury fashion production and distribution holding company co-founded in Milan, Italy in 2015 by Claudio Antonioli, Davide De Giglio and Marcelo Burlon.[1][2]
Company typeSocietà per azioni
Holding company
Holding company
IndustryFashion
FoundersClaudio Antonioli
Davide De Giglio
Marcelo Burlon
Davide De Giglio
Marcelo Burlon
 | |
| Company type | Società per azioni Holding company |
|---|---|
| Industry | Fashion |
| Founded | 2015 in Milan, Italy |
| Founders | Claudio Antonioli Davide De Giglio Marcelo Burlon |
| Headquarters | Milan , Italy |
Area served | Worldwide |
| Parent | Farfetch |
| Subsidiaries | Off-White |
| Website | newguardsgroup |
History
The company was founded in 2015 by Claudio Antonioli, Davide De Giglio and Marcelo Burlon.
In December 2017, the company acquired an undisclosed stake in knitwear label, Alanui.[3]
In March 2018, Anna Blessmann fashion label, A Plan Application, joined the company with graphic artist Peter Saville.[4]
In March 2019, Peggy Gou joined the roster of labels with her new clothing line, Kirin.[5]
In August 2019, Farfetch purchased the group for a total of US$675 million.[6][7]
Portfolio
- Marcelo Burlon County of Milan[2]
- Off-White[2]
- Palm Angels[8]
- Unravel Project[8]
- Hood by Air
- A Plan Application[4]
- Alanui[3]
- Kirin by Peggy Gou[5]
- Opening Ceremony[9]
- Ambush[7]