New Mission Theater, San Francisco
United States historic place
From Wikipedia, the free encyclopedia
The New Mission Theater is a historic building, built in 1916 and is located at 2550 Mission Street in San Francisco, California.
New Mission Theater | |
| |
  Location within San Francisco County  Location within California  Location within the United States | |
| Location | 2550 Mission Street, San Francisco, California, U.S. |
|---|---|
| Coordinates | 37.75622°N 122.41909°W |
| Built | 1916 |
| Architect | Reid Brothers |
| NRHP reference No. | 01001206[1] |
| Added to NRHP | November 9, 2001 |
| Designated | May 27, 2004[2] |
| Reference no. | 245 |
The building is listed as a San Francisco Designated Landmark since May 27, 2004; and listed as one of the National Register of Historic Places since November 9, 2001.[3][4]
History
The building originally designed by the Reid Brothers. It was renovated for the Nasser Brothers Theaters circuit in 1932 by Timothy Pflueger, who transformed it into Art Deco-style.[5][6] It boasts a 70 foot (21 m) marquee sign that is a local landmark. In its early life, it showed mostly "B" movies.
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In the 1960s and 1970s, it specialized in children's fare. The theater closed in 1993 and became a furniture store.[7] It was purchased by the City College of San Francisco, who proposed to raze it and build new campus facilities. But a group called "Save The New Mission Theater", headed by Alfonso Felder, lobbied to stop the college from destroying the theater.[8]
The building was renovated by the Alamo Drafthouse Cinema chain headquartered in Austin, Texas; it re-opened as a movie theater, restaurant, and bar in December 2015, and maintained the name New Mission Theater.[9]