Nielsen Norman Group
American research and UX design firm
From Wikipedia, the free encyclopedia
The Nielsen Norman Group (NN/G) is an American research and UX design firm providing training, consulting and research services.
- Interface design training
- Technology consulting
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| Type | Private |
|---|---|
| Industry |
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| Founded | August 28, 1998 (incorporation) |
| Founders | |
| Headquarters | Fremont, California, United States |
Key people | Kara Pernice (Current CEO) |
Number of employees | 52 |
| Website | www |
The company was founded in Fremont, California, United States in 1998 by Jakob Nielsen and Don Norman. In 2000, Bruce Tognazzini joined the Nielsen Norman Group as a principal.[1]
Jakob Nielsen retired from NN/G in March 2023.[2] Kara Pernice, who joined the company in 2000, was appointed president and CEO on April 1, 2023. Don Norman remains a member of the company's board of directors.[3]
The company's work includes eye-tracking research describing the F-shaped reading pattern[4] and an analysis of the interface of Microsoft Windows 8.[5][6] The group has also conducted analysis of user experience in AI interfaces, mobile devices,[7][8][9] and intranets.[10]
