Nitin Passi
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Nitin Passi | |
|---|---|
| Born | November 1982 (age 43) |
| Occupation | Businessperson |
| Known for | Founder of Missguided |
Nitin Passi (born November 1982) is a British entrepreneur and the founder of fashion retailer Missguided and brand management platform Sumwon Studios. In 2019, The Sunday Times Rich List estimated his net worth at £250 million.[1] Sumwon Studios, established in 2023, operates under a buy-and-build strategy, acquiring and scaling lifestyle and fashion brands including Missguided and Dutch label Balr.[2][3]
Born in Cheshire, Passi grew up in Surrey and Hong Kong and briefly lived in New York.[4][5] His grandfather moved to the UK from India in the 1960s and set up a knitwear factory.[6][7]
Passi went to Cranleigh School and Newcastle University, where he studied business management.[8][9]
After graduation, he worked for his father's fashion wholesaler.[8][10]