Niu Technologies
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 | |
 International showroom in Miami, Florida | |
| Company type | Public |
|---|---|
| ISIN | US65481N1000 |
| Industry | Vehicle manufacturing, eMobility |
| Founded | 2014 |
| Founder | Li Yi'nan, Token Yilin Hu |
| Headquarters | Beijing, China |
Key people | Yan Li |
| Revenue |
|
| |
Number of employees | 500-800 |
| Website | www |
Niu Technologies (Chinese: 牛电科技; stylized as NIU) is an electric scooter company headquartered in Beijing, China.[1] Yan Li has been its CEO and COO since December 2017.[2][3]
Niu Technologies (Chinese: 牛电科技; stylized as NIU) is a publicly traded Chinese company that designs, manufactures and sells smart electric two-wheeled vehicles including scooters, mopeds, electric bicycles, kick-scooters, electric motorcycles and ATVs. Niu vehicles include digital displays, Bluetooth connectivity, and mobile apps that let users track their rides, map their routes and monitor battery life.[4][5]
As of December 31, 2024, NIU had 57 distributors across 53 countries, alongside sales through its own online store and third-party e-commerce platforms. In China, the company worked with 499 city partners and 3,735 franchised stores. For its micro-mobility products, NIU developed offline retail channels through partners such as Best Buy in the United States and MediaMarkt in Europe, giving it a presence in over 1,000 physical locations in those regions by the end of 2024.
The company was founded in 2014 by Baidu's former chief technology officer, Li Yinan, and Token Yilin Hu. The first Niu scooters were crowdfunded.[6] It differentiated itself by using lithium-ion batteries as opposed to the cheaper lead-acid alternatives widely used in Chinese e-scooters at the time.[7]
In 2018, NIU listed on the NASDAQ stock exchange under the ticker symbol NIU[8]
In 2019, Revel Transit launched in New York City with 1,000 Niu electric scooters, later expanding to Washington DC, Austin and Miami.[9]
In 2021, the company expanded its product portfolio to include electric bikes.[10]
In 2023, NIU announced the XQi3,[11][12] its first electric dirt bike, offered in both street-legal and off-road versions. It also introduced the KQi3 Max, KQi Air Series, and XQi3 Series.
Finances
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It had nearly $300M in revenue in 2019.[13] It has raised over US$125 million in funding from investors.
In its March 17, 2025 release covering the fourth quarter and full year 2024, NIU reported full-year 2024 revenues of RMB 3,288.3 million (up 24.0% year-over-year) and a full-year net loss of RMB 193.2 million (an improvement from 2023).
| Year[14] | Total Revenue
(US$ Mil) |
Net Income
(US$ Mil) |
|---|---|---|
| 2018 | 215 | -50 |
| 2019 | 298 | 27 |
| 2020 | 375 | 25 |
| 2021 | 581 | 35 |
| 2022 | 459 | -7 |
| 2023 | 373 | 38 |
| 2024 | 450 | 26 |
