No Gain No Love
2024 South Korean television series
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No Gain No Love (Korean: 손해 보기 싫어서) is a 2024 South Korean television series starring Shin Min-a, Kim Young-dae, Lee Sang-yi, and Han Ji-hyun. It aired on tvN from August 26, to October 1, 2024, every Monday and Tuesday at 20:50 (KST). It is also available for streaming on TVING in South Korea, and on Amazon Prime Video in selected regions.
| No Gain No Love | |
|---|---|
Promotional poster | |
| Hangul | 손해 보기 싫어서 |
| RR | Sonhae bogi sireoseo |
| MR | Sonhae pogi sirŏsŏ |
| Genre | Romantic comedy |
| Developed by | CJ ENM Studios |
| Written by | Kim Hye-young |
| Directed by | Kim Jeong-sik |
| Starring | |
| Country of origin | South Korea |
| Original language | Korean |
| No. of episodes | 12 |
| Production | |
| Running time | 70 minutes[1] |
| Production company |
|
| Original release | |
| Network | tvN |
| Release | August 26 – October 1, 2024 |
| Related | |
| Spice Up Our Love (2024) | |
Cast
Main
- Shin Min-a as Son Hae-yeong[2]
- Kim Young-dae as Kim Ji-wook[5]
- Lee Sang-yi as Bok Gyu-hyeon[6]
- Han Ji-hyun as Nam Ja-yeon / Yeon Bo-ra[2]
Supporting
- Jeon Hye-won as Kwon Yi-rin[7]
- Lee You-jin as Yeo Ha-jun[8]
- Gyu-hyeon's secretary.
- Joo Min-kyung as Cha Hui-seung[9]
- Hae-young's friend.
- Hae-yeong's ex-boyfriend.
- Yoon Bok-in as Lee Eun-ok[11]
- Hae-yeong's mother.
Special appearances
- Byeon Woo-seok as himself[12]
- Lee Joong-ok as Nam Gil[13]
Production
Development
The romantic comedy series was written by Kim Hye-young, directed by Kim Jung-sik, planned by CJ ENM Studios and produced by Bon Factory.[14]
Casting
On August 4, 2023, it was expected that Lee Jong-won would play the role of Kim Ji-wook, as announced by his agency.[15] On September 1, it was reported that Kim Young-dae had been confirmed to be the male lead and Shin Min-a as the female lead.[16]
Release
Spin-offs
A spin-off of the series titled Spice Up Our Love (Korean: 사장님의 식단표) starring Lee Sang-yi and Han Ji-hyun, was released on October 3, 2024.[18]
Viewership

| Season | Episode number | Average | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |||
| 1 | 884 | 818 | 774 | 889 | 932 | 1043 | 749 | 724 | 776 | 885 | 854 | 1135 | 872 | |
| Ep. | Original broadcast date | Average audience share (Nielsen Korea)[19] | |
|---|---|---|---|
| Nationwide | Seoul | ||
| 1 | August 26, 2024 | 3.673% (2nd) | 4.072% (1st) |
| 2 | August 27, 2024 | 3.801% (2nd) | 4.312% (2nd) |
| 3 | September 2, 2024 | 3.757% (1st) | 4.547% (1st) |
| 4 | September 3, 2024 | 3.864% (2nd) | 4.255% (2nd) |
| 5 | September 9, 2024 | 4.144% (2nd) | 4.465% (2nd) |
| 6 | September 10, 2024 | 4.967% (2nd) | 5.942% (2nd) |
| 7 | September 16, 2024 | 2.631% (1st) | 3.054% (1st) |
| 8 | September 17, 2024 | 2.906% (1st) | 2.891% (2nd) |
| 9 | September 23, 2024 | 3.565% (1st) | 4.080% (1st) |
| 10 | September 24, 2024 | 3.885% (1st) | 4.027% (1st) |
| 11 | September 30, 2024 | 3.897% (1st) | 4.300% (1st) |
| 12 | October 1, 2024 | 4.764% (1st) | 5.142% (1st) |
| Average | 3.821% | 4.257% | |