No Se Va

"No Se Va"
Single and EP cover
Single by Grupo Frontera
from the album El Comienzo
English title	"It Doesn't Go Away"
Released	28 April 2022 (2022-04-28)
Genre	Norteño cumbia
Length	3:13
Songwriter(s)	Andrés Torres Mauricio Rengifo Juan Pablo Isaza Juan Pablo Villamil Martin Vargas Simon Vargas
Producer(s)	Grupo Frontera
Grupo Frontera singles chronology
"La Plata" (2022) "No Se Va" (2022) "No Te Arrepentiras" (2022)

American norteño band Grupo Frontera self-released a live cover of "No Se Va", on 28 April 2022, as the lead single and title track of the EP of the same name (alternatively titled No Se Va (En Vivo)). It follows the band's debut En Vivo, Vol. 1. It is also the lead single and first track from the band's debut studio album El Comienzo (2023), as its lead single and first track.

"No Se Va" began its virality around September 2022, and it led to the song becoming the fifth regional Mexican song to appear on the Billboard Hot 100, peaking at number 57. It also reached chart positions and was trending in several countries.

In an interview with Billboard, the band said while in the recording process of the No Se Va EP, they wanted to focus on "timeless" pop songs. They also said that they practiced the song for 16 hours before recording it.^[10] It is a norteño song, and incorporates elements of Tejano music and cumbias.^[11]

The cover song originally became trending on TikTok after a video showing a couple dancing to the song went viral.^[12] The song was used in a dance style called "el pasito satevo," and was covered by several users on the platform.^[13]

Following a surge in popularity, "No Se Va" debuted at number 99 on the Billboard Hot 100, marking the band's first appearance on the chart.^[14] It later peaked at number 57 on the chart.^[15]

Its music video was released on 28 April 2022, which is a live performance. By October 2022, the video reached over 50 million views on YouTube.^[16] It would reach 100 million views a month later.^[17]