Nocilla Generation
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The Nocilla Generation, which is sometimes called Afterpop, is a literary movement referring to a group of Spanish writers born between 1960 and 1976.
The name is taken from a trilogy of novels by Agustín Fernández Mallo (La Coruña, 1967), the Nocilla Trilogy, itself inspired by the song "Nocilla ¡Qué Merendilla!" (Nocilla, What a Great Snack!) by the Galician punk band Siniestro Total.[1] Nocilla is a hazelnut and chocolate spread, similar to Nutella. The journalists Elena Hevia and Nuria Azancot first used the term to refer to a group of writers that came together on June 26–28, 2007, at the Atlas Literario Español in Seville, a new-writers conference organised and promoted by the publisher Seix-Barral and the José Manuel Lara Foundation.[2][3]
Eloy Fernández Porta scorned the Nocilla Generation label, preferring to explain the literary movement within his own critical theory in his essay Afterpop (Berenice, Córdoba, 2006). According to Fernández Porta, it is an aesthetic that responds to the social conditions created by the symbolic excesses of mass media, and that it is not something generational, national or specifically literary.[4] Vincente Luis Mora refers to the movement as The New Light.[5]