Noctourism

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Locations with varying levels of light pollution for observing the night sky

Noctourism (from nocturnal and tourism) is a type of tourism that offers travel experiences after sunset: nighttime adventures, excursions and exploration of locations after dark — from lantern festivals and northern lights watching to nighttime city walks, sleeping under the stars, and encounters with wildlife.[1][2] The term noctourism has gradually become established in English-language dictionaries to denote tourist services offered during nighttime hours.[3] Travel companies and online booking systems such as Booking.com have reported a surge in search queries and bookings for nighttime experiences and have described noctourism as one of the biggest travel trends of 2025.[4]

Aurora borealis over Bear Lake in Alaska

In 2024–2025, interest in nighttime recreation (from stargazing to night tours and night safaris) increased noticeably, as noted by travel publications. This trend is partly linked to growing demand for destinations with low levels of light pollution suitable for night-sky observation, as well as to a rising interest in unique and emotional travel experiences.[2] On the one hand, the spread of noctourism creates new opportunities for regional economic development; on the other, it raises questions of safety, logistics, and environmental impact — particularly regarding light pollution and the effects of nighttime activity on wildlife.

Noctourism represents a rapidly expanding niche within the travel industry that requires institutional regulation and safety standards for night programs (such as certification of "Dark Sky" locations, rules for night safaris, and lighting criteria in historic centers).[5][6]

Types of noctourism

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