Noda (company)

Noda was founded in February 2020 in London, UK.^[3][4] The following year, in April 2021, the company launched the beta version of its open banking payments. In July 2022, Noda connected a majority of the EU and UK banks. In October 2022, B2C payments were launched. In February 2023, Noda partnered with Wargaming, a multi-platform game publisher, to launch instant open banking payments for their games. This collaboration introduced several online payment methods, including account-to-account (A2A) transactions.^[5][6][7]

On October 4, 2023, Noda formed a partnership with Tickets Travel Network, a travel distribution company in the EMEA region.^[8][9][10] In December 2023, new services including AIS Data Services and AI-generated Payment Links were launched. In February 2024, Noda introduced identity verification and advanced antifraud measures.^[11]

By May 2024 it expanded its operations to Canada, Australia, and Brazil, establishing companies in the countries.^[12][13] In late 2024, Noda introduced its Pay & Go orchestration platform, aimed at simplifying registration, Know Your Customer (KYC) processes, and payment handling for businesses and their customers.^[14][15] The company also expanded its presence in the European fintech sector and was listed in Finance Malta’s business directory as part of its growing operations in Malta.^[16]

In January 2025, Noda launched AI-powered payment pages tailored for content creators and small to medium-sized enterprises (SMEs) to create customized payment interfaces without advanced technical knowledge.^[17][18]

In March 2025, Noda introduced a QR code payment service for offline businesses in the United Kingdom, enabling merchants to accept account-to-account payments without the need for traditional card terminals.^[19][20]

In April 2025, the company registered its trademark in the European Union to enhance brand protection across member states.^[21]

In June 2025, Noda partnered with Lithuanian invoicing platform Invoice123 to expand its real-time payment services for small businesses.^[22] At the same time, the company also launched Noda Prime, a solution designed to support streamers in receiving donations with lower fees and improved audience interaction.^[23]

Noda offers an open banking API for online businesses to integrate direct bank payments, focusing on merchant services like KYC, payment processing, Lifetime Value forecasting, and UX optimization.^[24][25][26] Its key markets are the EU, the UK, Canada, Australia, and Brazil.^[27][28]  

It partners with 2000+ banks across 28 countries, accessing over 30,000 bank branches worldwide.^[29][30]

Noda operates through ten legal entities in Latvia, Poland, Lithuania, Malta, Cyprus, Spain, Brazil, Australia, and Canada. Its headquarters, Naudapay Limited, is located in London, UK.^[31][32]