Noel Leeming
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 Current logo, introduced in 2014 | |
| Formerly | Noel Leeming Television |
|---|---|
Company type | Subsidiary |
| Founded | 1973 in Christchurch |
| Founder | Noel Victor Leeming |
Number of locations | 73 stores and collection centres (as of April 20265) |
| Parent | The Warehouse Group |
| Website | www |
Noel Leeming is a New Zealand retail chain specialising in consumer electronics and home appliances. It was founded in Christchurch in 1973 as Noel Leeming Television and has since grown into a nationwide retailer. The company has been a subsidiary of The Warehouse Group since 2012.[1][2] The brand’s current visual identity dates from a 2014 refresh.[3]
The company’s first store opened in 1973 at Barrington Park Mall in Christchurch under the name Noel Leeming Television.[4] It expanded throughout the South Island before opening its first North Island branch in Auckland in 1986. Founder Noel Leeming retired as managing director in 1992.
In 1996, Noel Leeming merged with Bond & Bond under the Pacific Retail Group, which operated about 90 branches nationwide.[5] In 2004, Australian private-equity firm Gresham Private Equity acquired Pacific Retail Group and rebranded it Noel Leeming Group.[6]
The Warehouse Group purchased Noel Leeming Group in December 2012 for NZ$65 million and retained it as a separate trading division.[2] In 2011, the retailer launched its Tech Solutions division, offering technology setup, repair, and education services.[7]
Operations
Noel Leeming sells consumer electronics, whiteware, small appliances and related accessories. Its Tech Solutions service provides installation, repair and technical education for both individual and business customers.
As of September 2025, the company operates 73 stores and collection centres across New Zealand.[8] The table below summarises the store distribution by region.
| Region | Number of branches / centres |
|---|---|
| Auckland Region | 15 |
| Waikato / Bay of Plenty | 10 |
| Canterbury | 9 |
| Wellington Region | 6 |
| Otago / Southland | 7 |
| Hawke’s Bay / Manawatū / Taranaki | 8 |
| Tasman / Nelson / Marlborough | 3 |
| Northland / Gisborne / West Coast / regional centres | 15 |