Noom
From Wikipedia, the free encyclopedia
- Saeju Jeong (Co-founder and Executive Chairman)
- Artem Petakov (Co-founder and Head of Noom Ventures)
- Geoff Cook (Chief Executive Officer)
 | |
| Company type | Private |
|---|---|
| Founded | 2008 |
| Headquarters | Princeton, New Jersey, U.S. |
Key people |
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| Website | www |
Noom is an American privately held digital health company that provides weight management and behavioral health services through a subscription-based mobile application. Founded in 2008, the company combines behavior change psychology with access to weight loss medications and dietary supplements.
The platform incorporates elements of cognitive behavioral therapy (CBT) and goal-setting strategies, and its programs are designed to support users in developing healthier habits. In addition to its weight management services, Noom has expanded to offer products related to stress management and general wellness.
Noom has received both praise and criticism. Supporters cite its focus on mental and behavioral aspects of health, while critics have raised concerns about the accuracy of its calorie goals, the use of algorithmically determined weight loss targets, and questions about the qualifications of some of its coaching staff.
Noom was founded in 2008 by friends Artem Petakov and Saeju Jeong.[1][2] The company's mobile app officially launched in 2016.[3] In 2025, Noom relocated its headquarters from New York City to Princeton, New Jersey.[4]
Petakov, a former software engineer at Google, currently leads Noom Ventures, while Jeong serves as Noom's Chairman. In 2023, Geoff Cook was appointed CEO of Noom.[5]
In 2019, Noom partnered with Novo Nordisk to offer patients prescribed the diabetes medication Saxenda one year of free access to the Noom platform.[6]
In 2020, Noom reported $400 million in revenue.[7] As of April 2021, the company stated it employed approximately 3,000 people, including 2,700 coaches.[8]
Services
Noom App
The Noom app is the primary platform through which users engage with the company's services. Upon creating an account, users are prompted to provide physical information such as weight, height, and age, along with experiential data including lifestyle habits, personal goals, and perceived obstacles.
Users log their meals and physical activity, and in return, the app delivers feedback through multiple channels: algorithmically generated insights, guidance from a human coach, peer interaction, educational articles, and interactive quizzes.
The app has been reviewed by a range of media outlets, including newspapers such as the Chicago Tribune[9] and USA Today;[10] health information sources such as WebMD;[11] and lifestyle magazines including Good Housekeeping.[12]
Other services
In 2024, Noom launched Noom Vibe, a mobile application that encourages users to develop healthy habits by awarding "vibes"—a form of points—for activities such as walking or meeting step goals.[13][14]
That same year, Noom introduced a 3D body scanning feature within its app, designed to help users monitor physical changes and prevent muscle atrophy during weight loss.[15]
Also in 2024, Noom began offering a compounded GLP-1 medication as part of its weight management program.[16] The formulation includes the same active ingredient found in the anti-obesity medications Wegovy and Ozempic.[17]
Research
In 2016, a study published in Scientific Reports analyzed data from approximately 36,000 users of the Noom app, of whom 78% were female and 22% male. The data were collected between October 2012 and April 2014. To be included in the analysis, users had to log their weight at least twice per month over a period of six consecutive months. The study found that 78% of participants self-reported weight loss while using the app. The median duration of weight reporting was 267 days (approximately nine months). The frequency of data logging was positively correlated with weight loss. Additionally, male users had a higher average starting BMI and reported greater average weight loss compared to female users.[18]
In 2017, the Centers for Disease Control and Prevention (CDC) recognized Noom as a certified diabetes prevention program, making it the first mobile health application to receive such designation.[19]