NordicBet
Online sportsbook and casino in Norway
From Wikipedia, the free encyclopedia
NordicBet is an online sportsbook and casino founded in 2002 in Norway. It is a bookmaker operating in the Scandinavian countries and Finland with a focus on Nordic sports.
- Jan Svendsen
- Harald Lervik
- Øyvind Dahl
- Espen Skoglund
- Sweden
- Denmark
- Norway
- Finland
- Iceland
- Faroe Islands
| Type | Subsidiary |
|---|---|
| Founded | 2002 in Norway |
| Founder |
|
Area served |
|
| Products | Online casino and sportsbetting |
| Parent | Betsson |
| Website | nordicbet |
History
NordicBet was founded in 2002 in Norway by Jan Svendsen, Harald Lervik, Øyvind Dahl and Espen Skoglund. By 2006, the company had more than 120,000 customers and reported expected profits of NOK 75 million with each founder holding shares worth over NOK 100 million.[1]
In 2012, it was acquired by the Swedish gambling company Betsson for NOK 700 million.[2][3][4][5][6] Following the acquisition, Betsson refocused NordicBet on its core Scandinavian markets, limiting operations to Sweden, Finland, Denmark, Norway, Iceland and the Faroe Islands.[7]
In 2018 it was one of the first companies to be granted a Swedish online gaming license ahead of the market's re-regulation in 2019.[8]
In 2019, the company ended betting on electronic sports, stating that "responsibility comes first" due to the large proportion of underage participants in esports audiences.[9] In 2022, NordicBet launched a revamped brand image that was developed in-house by Betsson.[10][11]
Sponsorships
In 2013, the company became title sponsor of the Danish Superliga and the Danish 1st Division.[12] The 1st Division deal was extended in 2023.[13]
In 2014, NordicBet sponsored the Finnish ice hockey team Jokerit.[14] It also became a betting partner of the Champions Hockey League.[15][16]
In 2016, NordicBet became the title sponsor of the Swedish Hockey League.[17]
Ambassadors have included Finnish professional hockey players Leo Komarov and Norwegian model Linni Meister.[18][19]
Operations
NordicBet focuses on sports betting, live betting, online casino games and non-sporting events, such as Eurovision Song Contest and the Academy Awards.[20][21] It also provides streaming of selected sporting events.