Noura bint Mohammed Al Saud

Noura bint Mohammed designed various high jewellery for private clients until 2014 when she founded Nuun Jewels,^[6] a jewellery house,^[7][8] which is located in Rue du Faubourg Saint-Honoré, Paris.^[9] The word, Nuun, is a reference to her nickname, Nu.^[10]

In 2019 Noura also opened a branch of Nuun Jewels in Riyadh.^[10] She has exhibited her jewelry collection in different cities, including Paris, at the Four Seasons George V, Riyadh, Manama, Dubai and Monaco.^[1][2][11]

In 2018 Noura bint Mohammed started a platform to assist the design industry and emerging designers in Saudi Arabia which is named Adhlal.^[12][13] In 2020 Forbes Middle East named her as the sixth most successful Saudi female entrepreneur who developed a native brand.^[13]

Princess Noura has been serving as a special adviser to the Jockey Club Saudi Arabia headed by Bandar bin Khalid Al Saud since 2020.^[14][15]

Noura bint Mohammed lives in Riyadh and Paris, and is married to Faisal Al Shawaf, a Saudi architectural engineer and the president of Saud Consulting Services.^[1][16] Faisal Al Shawaf is a graduate of the Wentworth Institute of Technology, Boston.^[17]