The song's recording was made at Pye Studios in London, England, under the tutelage of the song's writer and record producer, Biddu, and was released on Pye Records.[2] The track first appeared in the UK Singles Chart on 17 July 1976 and, in a nine-week chart run, it peaked at number 5.[4] It was the third and final UK chart hit single for the ensemble.[4]
The song's lyrics spoke of environmental issues, urging people to take immediate action.[5] Robin Carmody of Freaky Trigger praised the song as a "heartbreakingly naive" example of "singalong mid-70s pop".[1]
The single was released in many countries including Australia, Belgium, Canada, Germany, Ireland, Italy, New Zealand, and Portugal.[2] In the Netherlands, the song peaked at number 4 in the Dutch Single Top 100.[6]
The song later appeared on a James compilation album, Now Is the Time, issued by Secret Records in 2014.[7] The song has also been included in numerous various artists compilation albums.[8]