Nunca menos

The Radical Civic Union (UCR) considers the commercial a violation of the law that regulates the political campaign. The law authorizes political commercials only during a certain time period, at television timeouts determined by the government (the purchase of advertisement time to host such commercials is not allowed), and within a defined time length. The government, however, has no restrictions in promoting government actions, educative, artistic or cultural works.

The UCR considers that the "Nunca Menos" commercial can not be considered within the allowable exceptions, and that it is a clear act of forbidden proselitism, with an undeniable identification with the Kirchnerist political party, a misuse of the state treasury, seen as electoral campaign by all people, and not following any applicable laws.^[2] As a result, the UCR filled a writ of amparo against the commercial.^[2]

The video was criticised by journalist Ernesto Tenembaum [es] because of not following the usual standards of political commercials: rather than highlighting positive aspects of the Kirchner administration, it focuses on negative things, without encouraging a will of improvement. The "Nunca menos" slogan thus becomes similar to a "this is better than nothing" slogan.^[3] The unusual length of the commercial, more than four minutes, goes against usual television standards for commercials, and may alienate independent voters against the government.^[3]