Nyma Tang

Tang was born in Ethiopia to South Sudanese parents;^[1] her native language is Nuer.^[2] She is the oldest of seven sisters and her family moved to the US when she was three years old.^[3] She has spoken openly about her experiences of bullying at school due to her skin colour.^[4][5] She started training as a nurse before dropping out at 21 to become a full time beauty vlogger.^[5]

Tang's interest in makeup was sparked after watching America's Next Top Model, where she saw Black women models being publicly celebrated for this first time.^[3] She started her Youtube channel when she was 25 years old and in 2017, she began recording the series The Darkest Shade, in which she reviews the darkest shades of products from different makeup brands.^[6] She uses this series and her platform to help women with darker skin tones find good matches in various makeup products, to educate people about colourism and to lobby cosmetics brands to make more inclusive shade ranges.^[7][8] On her channel, she has also shared her experiences with natural hair.^[9]

In 2018, Tang created her own shade of MAC Cosmetics lipstick called 'Nyma Tang'.^{[10][11][12][13]} She has collaborated on sponsored content with brands like Fenty Beauty, Bobbi Brown and Pat McGrath.^[14][15]