O2 Store
From Wikipedia, the free encyclopedia
The O2 Store is a chain of retail stores operated by Telefónica Europe, specializing in mobile phones. As of January 2014, O2 has opened over 450 stores in the United Kingdom.[1]
Microsoft Surface
Aside from general information, mobile phones are the central motive for visiting an O2 store and this is where the Microsoft Surface Table is being implemented in a selection of stores. Customers can interactively choose from a selection of mobile phones. Data is displayed directly from the existing O2 backend systems and thus are always up to date. Using the touch-sensitive surface, users can filter for desired features, compare handsets and view them from various angles more easily.[2]
