One Boy
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 ONE BOY Honhui Plaza Store | |
| Product type | Functional apparel, outerwear |
|---|---|
| Country | Taiwan |
| Introduced | 2008 |
| Markets | Taiwan |
| Tagline | Puff Kuo, Aaron Yan, Park Min-young |
| Website | www |
ONE BOY, stylized in all capital letters, is a Taiwanese functional apparel brand founded by Yen Wei-ting (顏瑋廷). The company is known for its focus on outdoor-style jackets, particularly its signature "assault jacket" (衝鋒衣). The product is marketed as combining weather resistance with contemporary styling.[1] The company has emphasized the integration of functional fabrics and proprietary material development in later stages of its growth. The company engaged well-known entertainers as brand ambassadors, including Taiwanese actress Puff Kuo[2], singer Aaron Yan[3] and South Korean actress Park Min-young.[4][5]
ONE BOY was established around 2008. Founder Yen Wei-ting (顏瑋廷) began selling clothing online as a teenager, initially operating through internet auction platforms.[6]
In 2013, the company withdrew from the Yahoo online marketplace and launched its own official website, shifting toward direct brand management. During this period, the company identified a market opportunity in Taiwan for affordable outdoor-style jackets, which became its core product category.[7]