Onia (clothing)

In 2013, Onia expanded its collection to include men's casual wear.^[2] In 2015, Onia launched women's swim and ready to wear.^[3] In December 2015, Onia launched on Mr. Porter.^[4] In 2019 the brand moved into licensing acquiring the men's license for Body Glove.^[5]

Onia has been featured in The New York Times,^[6] The Wall Street Journal,^[7] Forbes,^[8] Women's Wear Daily,^[9] and men's fashion publications such as GQ and Detail.

Onia swimwear has become increasingly popular in the summer of 2019 amongst celebrities such as Kylie Jenner and Jessica Alba.^[10]

In the fall of 2022, Onia's new Air Linen Camp shirts line became popular and was endorsed by Esquire Magazine.^[11]

Onia has an ongoing collaboration with Liberty Art Fabrics, who supplies fabrics for much of Onia's swimwear. Onia has also collaborated with Ritz-Carlton Hotel Company and other resorts to create towels for resort guests.

Onia has entered into a multi-year licensing agreement with WeWoreWhat's Danielle Bernstein. Their recent Italy collection sold nearly $2 million in swimwear within 12 Hours. ^[12]

Onia runs third-party distribution among brands such as Club Monaco, Theory, Mr. Porter and Net-a-Porter. In 2019 they are launching wholesale distribution for WeWoreWhat as a standalone brand at Coterie.^[13]