Operative Media
From Wikipedia, the free encyclopedia
| Company type | Corporation |
|---|---|
| Industry | Digital advertising |
| Founded | 2000 |
| Headquarters | New York City, United States |
Key people | Mike Napodano (CEO) Ben Tatta (CSO) |
| Products | AOS STAQ Operative.One Operative Managed Services Operative Professional Services |
Number of employees | 1,300[1] |
| Website | www.operative.com |
Operative is an American advertising company, founded and with headquarters in New York City in 2000 and offices in Denver, Atlanta, London, India, Brazil, Israel, Romania, Australia and the Netherlands. It provides media companies with ad management technology, ad trafficking services, and business process management consulting. Its current president is Mike Napodano, who replaced Lorne Brown in 2022.[2]
The company has three product lines: Managed Services- which includes campaign management and ad trafficking consultancy, Professional Services- facilitating software implementation and business process consulting, and the Operative Dashboard- an ASP-based web application that aims to allow media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition.
Acquisition
In 2017, Operative Media was acquired by the Israel-based software company SintecMedia for just under $200 million. SintecMedia has been able to acquire Operative Media with funding from the private equity firm Francisco Partners[3]