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Opinion polling for the 1997 United Kingdom general election

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Opinion polling for the 1997 United Kingdom general election was carried out by various organisations to gauge voting intention. The opinion polls listed range from the previous election on 9 April 1992 to the election on 1 May 1997.

Most opinion polls do not cover Northern Ireland, since its 18 seats were not contested by the political parties standing for election in the rest of the United Kingdom.

Graphical summary

By the end of 1992 Labour had established a lead over the Conservatives which lasted until the 1997 election.

  Labour   Conservatives   Liberal Democrats
  Labour
  Conservatives
  Liberal Democrats

National poll results

1997

For events during the year, see 1997 in the United Kingdom.
More information Survey end date, Pollster/Client ...
Survey
end date		 Pollster/Client Con Lab LD Lead
1 May 1997 1997 general election 30.7% 43.2% 16.8% 12.5
30 AprICM/Guardian33%43%18% 10
30 AprGallup/Telegraph33%46%16% 13
30 AprMORI/Evening Standard29%47%19% 18
29 AprGallup/Telegraph31%51%13% 20
29 AprHarris/Independent31%48%15% 17
29 AprMORI/Times27%51%15% 24
29 AprNOP/Reuters28%50%14% 22
28 AprGallup/Channel 431%49%14% 18
28 AprGallup/Telegraph29%51%13% 22
27 AprGallup/Telegraph30%49%14% 19
26 AprGallup/Sunday Telegraph31%48%13% 17
25 AprGallup/Telegraph32%48%14% 16
25 AprICM/Observer32%47%16% 15
25 AprNOP/Sunday Times29%47%16% 18
24 AprGallup/Telegraph32%48%12% 16
24 AprMORI/Independent on Sunday29%53%12% 24
23 AprGallup/Telegraph30%50%12% 20
22 AprGallup/Channel 431%50%13% 19
22 AprGallup/Telegraph30%51%12% 21
22 AprMORI/Times27%48%17% 21
21 AprGallup/Telegraph32%48%12% 16
21 AprICM/Guardian37%42%14% 5
20 AprGallup/Telegraph32%48%13% 16
20 AprHarris/Independent30%48%15% 18
19 AprGallup/Sunday Telegraph31%50%13% 19
18 AprGallup/Telegraph32%50%13% 18
18 AprICM/Observer31%48%15% 17
18 AprNOP/Sunday Times29%47%17% 18
17 AprGallup/Telegraph31%50%12% 19
16 AprGallup/Telegraph31%50%11% 19
15 AprGallup/Telegraph30%51%12% 21
15 AprMORI/Times32%49%13% 17
14 AprGallup/Telegraph32%49%14% 17
14 AprHarris/Independent31%49%13% 18
14 AprICM/Guardian31%45%19% 14
14 AprMORI/Evening Standard29%50%15% 21
13 AprGallup/Telegraph30%50%14% 20
12 AprGallup/Sunday Telegraph31%50%13% 19
12 AprGallup/Telegraph32%49%14% 17
11 AprGallup/Telegraph32%52%11% 20
11 AprICM/Observer32%48%15% 16
11 AprNOP/Sunday Times28%49%16% 21
10 AprGallup/Telegraph30%52%11% 22
9 AprGallup/Telegraph29%53%12% 24
8 AprGallup/Telegraph32%51%11% 19
8 AprMORI/Times34%49%12% 15
7 AprGallup/Telegraph33%53%10% 20
7 AprHarris/Independent28%54%12% 26
7 AprICM/Guardian34%46%15% 12
6 AprGallup/Telegraph30%55%10% 25
4 AprICM/Observer30%50%14% 20
4 AprMORI/Independent on Sunday30%55%9% 25
4 AprNOP/Reuters29%52%11% 23
4 AprNOP/Sunday Times26%53%12% 27
3 AprGallup/Channel 430%54%11% 24
3 AprHarris/Central News29%55%11% 26
1 AprMORI/Times28%55%11% 27
31 MarHarris/Independent28%52%14% 24
31 MarICM/Guardian32%46%17% 14
28 MarGallup/Telegraph31%52%11% 21
24 MarHarris/Independent28%56%10% 28
24 MarMORI/Times29%50%14% 21
21 MarGallup/Sunday Telegraph27%56%11% 29
17 MarGallup/Telegraph28.5%56.5%9.5% 28
17 MarHarris/Independent27%58%10% 31
14 MarNOP/Reuters29%54%11% 25
13 MarNOP/Sunday Times26%54%13% 28
10 MarHarris/Independent26%53%14% 27
9 MarORB/Ladbrokes26%56%12% 30
4 MarGallup/Telegraph28%54%12.5% 26
3 MarHarris/Independent30%55%10% 25
2 MarICM/Guardian30%48%16% 18
27 Feb Wirral South by-election (Lab gain from Con)
24 FebMORI/Times31%52%11% 21
21 FebNOP/Reuters29%51%14% 22
13 FebNOP/Sunday Times30%49%13% 19
4 FebGallup/Telegraph34%49%12% 15
2 FebICM/Guardian32%48%15% 16
28 JanMORI/Times30%55%11% 25
16 JanNOP/Sunday Times31%54%12% 23
15 JanGallup/Telegraph32.5%50.5%10.5% 18
5 JanICM/Guardian31%48%16% 17
5 JanORB/Ladbrokes30%53%12% 23
Close

1996

For events during the year, see 1996 in the United Kingdom.
More information Survey end date, Pollster/Client ...
Survey
end date		 Pollster/Client Con Lab LD Lead
14 DecICM/Observer30%50%14% 20
12 Dec Barnsley East by-election (Lab hold)
9 DecMORI/Times30%51%13% 21
2 DecGallup/Telegraph22%59%12% 37
1 DecICM/Guardian31%50%15% 19
29 NovMORI/Euro30%52%13% 22
14 NovNOP/Sunday Times26%56%13% 30
11 NovMORI/Times33%50%12% 17
5 NovGallup/Telegraph28%55%11% 17
2 NovICM/Guardian34%47%15% 13
1 NovMORI/Mail on Sunday30%54%12% 24
28 OctMORI/Times28%56%12% 18
21 OctMORI27%54%12% 17
17 OctNOP/Sunday Times33%47%14% 24
14 OctMORI30%53%12% 23
7 OctMORI29%54%13% 25
5 OctICM/Guardian31%49%16% 18
4 OctGallup/Telegraph24%57%15% 33
3 OctNOP/Sunday Times25%57%13% 32
1 OctGallup/Telegraph27.5%52%15% 24.5
24 SepGallup/Telegraph27%54%13.5% 27
23 SepMORI/Times29%52%14% 23
19 SepNOP/Sunday Times31%50%14% 19
9 SepMORI28%56%12% 28
7 SepICM/Guardian32%47%16% 15
3 SepGallup/Telegraph25.5%58.5%11% 33
25 AugMORI/Times30%51%13% 27
15 AugNOP/Sunday Times28%54%14% 26
12 AugMORI30%52%13% 22
5 AugGallup/Telegraph25%59%11% 34
3 AugICM/Guardian33%45%19% 12
28 JulMORI/Times29%53%12% 24
25 JulNOP/Sunday Times29%51%16% 22
6 JulICM/Guardian30%45%21% 15
1 JulGallup/Telegraph26%54.5%14.5% 28.5
1 JulMORI32%52%12% 20
24 JunMORI/Times31%52%12% 21
20 JunNOP/Sunday Times27%55%15% 28
10 JunMORI27%56%13% 29
6 JunICM/Guardian30%46%19% 16
3 JunGallup/Telegraph22.5%57%16% 34.5
2 JunICM/Guardian30%46%19% 16
30 May Northern Ireland Forum election[1]
26 MayMORI/Times27%54%15% 27
16 MayNOP/Sunday Times27%52%17% 25
13 MayMORI27%56%13% 29
6 MayGallup/Telegraph24.5%55.5%15.5% 31
5 MayICM/Guardian28%45%21% 17
3 MayICM/Sunday Express26%52%15% 26
2 May Local elections in England[2]
27 AprMORI/Sun29%54%13% 25
25 AprNOP/Sunday Times28%52%16% 24
22 AprMORI/Times28%54%14% 26
13 AprICM/Guardian29%50%17% 21
11 Apr South East Staffordshire by-election (Lab gain from Con)
1 AprGallup/Telegraph26%55.5%15.5% 29.5
25 MarMORI/Times28%57%13% 29
14 MarNOP/Sunday Times27%55%14% 28
11 MarMORI29%55%13% 26
4 MarGallup/Telegraph23%57.5%16% 34.5
4 MarICM/Guardian31%45%20% 14
26 FebMORI/Times26%57%14% 31
16 FebNOP/Sunday Times25%54%16% 29
12 FebMORI26%57%14% 31
5 FebGallup/Telegraph28%54.5%14.5% 26.5
4 FebICM/Guardian31%47%19% 16
1 Feb Hemsworth by-election (Lab hold)
29 JanMORI28%54%15% 26
22 JanMORI/Times29%55%13% 26
19 JanNOP/Sunday Times25%54%18% 25
17 JanNOP33%47%14% 14
8 JanGallup/Telegraph21%60.5%14.5% 39.5
6 JanICM/Guardian26%48%22% 22
3 JanNOP/Sunday Times29%52%13% 23
Close

1995

For events during the year, see 1995 in the United Kingdom.
More information Survey end date, Pollster/Client ...
Survey
end date		 Pollster/Client Con Lab LD Lead
15 DecNOP/Sunday Times25%55%16% 30
14 DecICM/Observer30%50%14% 20
9 DecICM/Guardian26%48%22% 22
4 DecGallup/Telegraph23%62%12% 39
4 DecMORI/Times28%55%13% 27
1 DecNOP/Sunday Times25%57%15% 32
20 NovMORI/Times26%56%14% 30
17 NovNOP/Sunday Times27%56%13% 29
5 NovICM/Guardian31%48%16% 17
30 OctGallup/Telegraph21.5%61%14.5% 39.5
23 OctMORI/Times27%56%13% 29
20 OctNOP/Sunday Times23%59%15% 36
7 OctICM/Guardian30%47%19% 17
2 OctGallup/Telegraph25.5%55.5%14% 30
25 SepMORI/Times28%51%16% 23
15 SepNOP/Sunday Times27%53%17% 26
9 SepICM/Guardian31%48%17% 17
4 SepGallup/Telegraph26.5%54.5%14% 28
28 AugMORI/Times25%56%15% 31
18 AugNOP/Sunday Times24%57%15% 33
5 AugICM/Guardian31%48%17% 17
31 JulGallup/Telegraph22.5%57.5%14.5% 35
31 JulICM/Express24%58%14% 34
27 Jul Littleborough and Saddleworth by-election (LD gain from Con)
24 JulMORI/Times26%59%12% 33
21 JulMORI/LWT30%52%13% 22
21 JulNOP/Sunday Times26%55%14% 29
8 JulICM/Guardian32%47%17% 15
4 Jul John Major is re-elected leader of the Conservative Party in a leadership challenge[3]
3 JulGallup/Telegraph25.5%57%13% 31.5
3 JulMORI/European33%52%10% 19
27 JunMORI/Economist31%55%11% 24
26 JunMORI/Times29%56%13% 27
24 JunMORI/Mail on Sunday32%54%11% 22
15 Jun North Down by-election (UKUP gain from UPUP)
10 JunICM/Guardian24%53%19% 29
5 JunGallup/Telegraph20%59.5%14.5% 39.5
25 May Perth and Kinross by-election (SNP gain from Con)
22 MayMORI/Times22%58%16% 36
13 MayICM/Guardian29%48%19% 19
8 MayGallup/Telegraph23%55.5%16.5% 32.5
4 May Local elections in England, Scotland and Wales[4]
24 AprMORI/Times26%56%15% 30
8 AprICM/Guardian26%51%18% 25
6 Apr Local elections in Scotland[5]
3 AprGallup/Telegraph23%57.5%15% 34.5
24 MarMORI/Sunday Times25%59%12% 34
20 MarMORI/Times25%57%13% 32
11 MarICM/Guardian27%52%17% 25
27 FebGallup/Telegraph20.5%60.5%15% 40
20 FebMORI/Times24%58%14% 34
16 Feb Islwyn by-election (Lab hold)
11 FebICM/Guardian31%49%17% 18
30 JanGallup/Telegraph23.5%59.5%13% 36
23 JanMORI/Times27%56%14% 29
14 JanICM/Guardian30%48%18% 18
13 JanHarris/Sunday Times25%60%12% 35
9 JanGallup/Telegraph18.5%62%14% 43.5
Close

1994

For events during the year, see 1994 in the United Kingdom.
More information Survey end date, Pollster/Client ...
Survey
end date		 Pollster/Client Con Lab LD Lead
19 DecMORI/Times22%61%13% 39
15 Dec Dudley West by-election (Lab gain from Con)
9 DecICM/Observer26%53%17% 27
5 DecGallup/Telegraph21.5%61%13.5% 39.5
3 DecICM/Guardian31%49%17% 18
21 NovMORI/Times24%55%17% 31
5 NovICM/Guardian31%49%16% 18
31 OctGallup/Telegraph21.5%56.5%17% 35
24 OctMORI/Times25%57%14% 32
8 OctICM/Guardian32%49%15% 17
3 OctGallup/Telegraph25.5%54%16.5% 28.5
27 SepGallup/Telegraph21%57.5%15.5% 36.5
26 SepMORI/Economist25%52%18% 27
26 SepMORI/Times25%54%17% 29
16 SepNOP/Independent28%50%17% 22
10 SepICM/Guardian33%45%18% 12
5 SepGallup/Telegraph22%56.5%17% 34.5
26 AugNOP/Independent on Sunday26%54%16% 28
22 AugMORI/Times23%56%18% 33
6 AugICM/Guardian28%49%19% 21
1 AugGallup/Telegraph23%56.5%14.5% 33.5
21 Jul Tony Blair is elected leader of the Labour Party[6]
18 JulMORI/Times23%51%21% 28
9 JulICM/Guardian31%44%21% 13
4 JulGallup/Telegraph26.5%51%17.5% 24.5
30 Jun Monklands East by-election (Lab hold)
20 JunMORI/Times24%52%20% 28
10 JunICM/Sunday Express26.5%45.5%19% 19
9 Jun European Parliament election;[7] Barking by-election (Lab hold), Bradford South by-election (Lab hold),
Dagenham by-election (Lab hold), Eastleigh by-election (LD gain from Con)
and Newham North East by-election (Lab hold)
6 JunMORI/Times23%50%22% 27
4 JunICM/Daily Express27%45%22% 19
31 MayMORI/GMB22%46%22% 24
30 MayGallup/ Telegraph21%54%21.5% 33
23 MayMORI/Times27%46%23% 19
21 MayICM/Guardian30%44%20% 14
17 MayICM/Express26%48%23% 22
14 MayMORI/Sunday Times26%49%20% 23
12 May John Smith dies suddenly aged 55; Margaret Beckett is appointed interim Labour leader[8]
9 MayGallup/Telegraph24.5%45.5%25% 20.5
7 MayICM/Guardian29%44%24% 17
5 May Local elections in England and Scotland;[9] Rotherham by-election (Lab hold)
25 AprMORI/Times26%47%23% 21
20 AprNOP/Independent26%48%21% 22
9 AprICM/Guardian30%42%22% 12
4 AprGallup/Telegraph26.5%51.5%17.5% 25
1 AprMORI/Evening Standard28%46%22% 18
31 MarNOP/Independent on Sunday26%50%20% 24
28 MarMORI/Times27%49%20% 22
12 MarICM/Guardian29%44%22% 15
28 FebGallup/Telegraph25%48.5%21% 23.5
28 FebMORI/Times28%47%21% 19
12 FebICM/Guardian30%44%21% 14
31 JanGallup/Telegraph26%45.5%23% 19.5
27 JanAudience Selection/Sunday Mirror28%41%24% 13
24 JanMORI/Times28%48%20% 20
11 JanGallup/Telegraph25.5%46.5%20.5% 21
11 JanMORI/Sun30%46%20% 16
8 JanICM/Guardian31%43%21% 12
Close


1993

For events during the year, see 1993 in the United Kingdom.
More information Survey end date, Pollster/Client ...
Survey
end date		 Pollster/Client Con Lab LD Lead
14 DecICM/Observer26%48%23% 22
13 DecMORI/Times29%47%20% 18
6 DecGallup/Telegraph27%48.5%20% 21.5
4 DecICM/Guardian31%42%23% 11
22 NovMORI/Times29%47%22% 18
13 NovNOP/Sunday Times27%47%21% 20
6 NovICM/Guardian34%38%24% 4
1 NovGallup/Telegraph24%46.5%25.5% 22.5
25 OctMORI/Times29%45%23% 16
9 OctICM/Guardian36%39%20% 3
9 OctICM/Sunday Express30%40%26% 10
27 SepGallup/Telegraph23%44.5%27% 21.5
24 SepICM/Sunday Express27%41%26% 14
21 SepGallup/Telegraph23.5%44%26.5% 20.5
20 SepMORI/Times29%43%25% 14
11 SepICM/Guardian29%40%26% 11
6 SepGallup/Telegraph25.5%46.5%23% 21
23 AugMORI/Times28%42%25% 14
7 AugICM/Guardian30%36%27% 6
1 AugGallup/Telegraph23%44.5%27% 21.5
30 JulMORI/Sunday Times27%41%28% 14
29 Jul Christchurch by-election (LD gain from Con)
26 JulMORI/Times27%44%25% 17
23 JulMORI/Sunday Times34%44%18% 10
5 JulGallup/Telegraph24.5%43%26.5% 18.5
3 JulICM/Guardian32%37%25% 5
28 JunMORI/Times28%46%23% 18
12 JunMORI/Sunday Times29%44%22% 15
11 JunNOP/Independent on Sunday27%42%26% 15
5 JunICM/Guardian31%38%26% 7
31 MayGallup/Telegraph25%49%23% 24
24 MayMORI/Times28%44%24% 16
19 May Local elections in Northern Ireland
8 MayICM/Guardian32%38%24% 6
6 May Local elections in England and Wales;[10] Newbury by-election (LD gain from Con)
3 MayGallup/Telegraph30%47%17.5% 17
26 AprMORI/Times32%46%20% 14
10 AprICM/Guardian34%39%21% 5
1 AprGallup/Telegraph30.5%49%15.5% 18.5
29 MarMORI/Times32%47%17% 15
6 MarICM/Guardian36%41%18% 5
1 MarGallup/Telegraph32%49%14% 17
22 FebMORI/Times34%46%16% 12
6 FebICM/Guardian37%39%18% 2
1 FebGallup/Telegraph33.5%46%15.5% 12.5
26 JanMORI/CCC38%44%13% 8
21 JanMORI/Sunday Times37%45%14% 8
11 JanGallup/Telegraph33.5%45.5%14.5% 12
9 JanICM/Guardian39%37%18% 2
Close

1992

For events during the year, see 1992 in the United Kingdom.
More information Survey end date, Pollster/Client ...
Survey
end date		 Pollster/Client Con Lab LD Lead
15 DecMORI/Sunday Times34%47%16% 13
5 DecICM/Guardian36%41%18% 5
1 DecMORI/Sunday Times34%47%15% 13
30 NovGallup/Telegraph29%52%14% 23
20 NovICM/Express33%49%14% 16
12 NovHarris/Observer32%51%14% 19
8 NovHarris/World in Action30%53%13% 23
7 NovICM/Guardian36%40%19% 4
2 NovGallup/Telegraph32.5%50%13% 17.5
30 OctNOP/Independent on Sunday34%47%14% 13
27 OctMORI/Sunday Times35%45%15% 10
19 OctGallup29%51%14% 22
12 OctGallup36%45%14% 9
10 OctICM/Guardian38%38%19% Tie
29 SepMORI/Sunday Times37%43%16% 6
28 SepGallup/Telegraph37%44%15% 7
21 SepGallup/Telegraph37%42%17% 5
19 SepMORI/Sunday Times39%43%15% 4
18 SepNOP/Independent on Sunday39%41%16% 3
17 SepHarris/Observer36%44%16% 8
16 Sep Black Wednesday[11]
7 SepGallup43%41%12% 2
5 SepICM/Guardian39%35%19% 4
2 SepMORI/Sunday Times41%44%13% 3
21 AugMORI/Times38%44%14% 6
14 AugNOP/Independent on Sunday43%39%14% 4
8 AugICM/Guardian41%36%17% 5
3 AugGallup40.5%45%12% 4.5
28 JulMORI/Sunday Times39%43%15% 4
18 Jul John Smith is elected leader of the Labour Party[12]
16 JulHarris/Observer44%38%15% 6
6 JulGallup42%38%16% 4
4 JulICM/Guardian45%36%15% 9
23 JunMORI/Sunday Times42%39%16% 3
18 JunHarris/Observer46%36%15% 10
6 JunICM/Guardian45%36%16% 9
1 JunGallup45%37%17% 8
26 MayMORI/Sunday Times43%38%16% 5
17 MayAudience Selection45%37%13% 8
14 MayHarris/Observer46%37%13% 9
9 MayICM/Guardian45%34%17% 11
8 May Local elections in England and Scotland[13]
4 MayGallup42%39%17% 3
28 AprMORI/Sunday Times43%38%16% 5
16 AprHarris/Observer44%36%17% 8
12 AprGallup39%38%19% 1
11 AprAudience Selection42%36%18% 6
9 Apr 1992 1992 general election 41.9% 34.4% 17.8% 7.5
Close

Sub-national poll results

Scotland

All poll data from BBC News.[14]

More information Date(s) conducted, Pollster ...
Date(s)
conducted		 Pollster Client Sample
size		 Lab SNP Con LD Lead
1 May 1997 1997 general election – 45.6% 22.1% 17.5% 13.0% 23.5
26–27 Apr 1997 System 3 The Herald 1,084 50% 26% 14% 9% 25
25–27 Apr 1997 ICM The Scotsman 1,000 46% 21% 18% 13% 25
24 Apr 1997 NOP Scot S Times 1,000 49% 24% 14% 12% 25
19–20 Apr 1997 System 3 The Herald 1,080 47% 21% 18% 11% 26
18–20 Apr 1997 ICM The Scotsman 1,000 47% 21% 18% 11% 26
17 Apr 1997 NOP Scot S Times 950 47% 28% 15% 8% 19
12–14 Apr 1997 System 3 The Herald 1,000 52% 24% 13% 9% 28
11–13 Apr 1997 ICM The Scotsman 1,000 42% 23% 19% 15% 19
5–6 Apr 1997 System 3 The Herald 1,081 51% 23% 14% 10% 28
2 Apr 1997 NOP Scot S Times 844 49% 25% 18% 6% 24
29–31 Mar 1997 ICM The Scotsman 1,000 47% 22% 20% 9% 25
27–30 Mar 1997 System 3 The Herald 1,003 53% 26% 12% 9% 27
20–24 Mar 1997 System 3 The Herald 1,006 52% 20% 17% 9% 32
9 Apr 1992 1992 general election – 39.0% 21.5% 25.6% 13.1% 13.4
Close


Individual constituency poll results

Christchurch

More information Date(s) conducted, Pollster ...
Date(s)
conducted		 Pollster Client Sample
size		 Con LD Lab Others Lead
1 May 1997 1997 general election – 46.4% 42.6% 6.9% 4.1% 3.8
29 Jul 1993 1993 Christchurch by-election – 31.4% 62.2% 2.7% 3.6% 30.8
Early Apr 1993[a] ?[15] Bournemouth Echo Unknown 28.3% 32.5% 8.3% – 4.2
9 Apr 1992 1992 general election – 63.5% 23.6% 12.1% 13.1% 39.9
Close

Newbury

More information Date(s) conducted, Pollster ...
Date(s)
conducted		 Pollster Client Sample
size		 Con LD Lab Others Lead
1 May 1997 1997 general election – 37.8% 52.9% 5.5% 3.7% 15.1
6 May 1993 1993 Newbury by-election – 31.4% 65.1% 2.7% 6.0% 38.2
2 May 1993 ?[16] Mail on Sunday Unknown 38% 50% – 12% 12
9 Apr 1992 1992 general election – 55.9% 37.3% 6.0% 0.8% 18.6
Close

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