Oton

Oton, formerly known as Ogtong, has a rich history dating back to the settlement of Malays in the area. Evidence of this early settlement includes the discovery of a gold death mask in Barangay San Antonio during the 1960s. During the 12th Century then Hindu Brunei formerly called Pon-i invaded Oton (Yachen 啞陳), Hokkien Chinese: 啞陳; Pe̍h-ōe-jī: A-tân, as recorded in the book of Nanhai Zhi, "Pon-i", also invaded Malilu 麻裏蘆 (claimed by various scholars to be the present-day Manila) as it also administered Sarawak and Sabah, as well as the Philippine kingdoms of: Butuan, Sulu, Ma-i (Mindoro or Laguna), Shahuchong 沙胡重 (present-day Zamboanga), and 文杜陵 Wenduling (present-day Mindanao, Bintulu or Mindoro).^[8] By the 1300s, records from the Yuan Dynasty then indicate that Oton was already an independent city-state from Pon-i at this point.^[9][10] Oton having presumably joined into the Kedatuan of Madja-as formed in rebellion against the Borneo-centered empire of Rajah or Sultan Makatunao which was punished by having the Datus of Madja-as sack and destroy his empire.^[11]

As Oton was already a highly civilized city-state, contact-era chronicles by the Spanish had recorded that Oton had very well developed Carpentry and Ship Building industries.^[12] The arrival of the Spanish in 1566 marked a significant turning point in Oton's history. In 1572, the Spanish formally established and designated Oton as the capital of Alcaldia de Panay, later renamed Provincia de Oton, which covered the islands of Panay, Guimaras, Negros, Tablas, Sibuyan, and Romblon.^[13][14][15] Spanish missionaries used Oton as a base to spread Catholicism to neighboring settlements, including Jaro, Iloilo, Tigbauan, Cordova, Alimodian, Igbaras, Tubungan, Camando, Damilisan, and Tiolas.

Oton played a vital role in the Manila galleon trade, as new agricultural products from the trade route arrived in the town. Many ships traveling from Cebu would dock in Oton before continuing on to Manila. However, Oton's location made it vulnerable to pirate attacks, prompting the Spanish colonial authorities to relocate the capital a few kilometers away to La Punta, which is now known as Iloilo City Proper, in the 1600s. This move was intended to enhance the town's defense against pirate raids.^[16]

The town used to be the base of the Old Oton Church, the largest religious site in Western Visayas and one of the largest in the entire country. The mother church and convent were damaged by an earthquake in 1948. Instead of being restored, the ruins were demolished and a far smaller and less aesthetic structure was built. Since then, the number of visitors and church goers have dwindled through the decades. Generations of Oton residents, and Iloilo residents in general, have called for the authentic restoration of Oton church.^[17]

Oton is 11 kilometres (6.8 mi) west from Iloilo City. Oton is bordered by the municipality of Tigbauan to the west, San Miguel to the north, Pavia to the northeast, Panay Gulf to the south, and is bordered by Iloilo City districts of Arevalo and Mandurriao to the southeast and east. The town is a part of Metro Iloilo-Guimaras which encompasses the whole island province of Guimaras with its municipalities, the Iloilo City, and the Iloilo provincial towns of Pavia, Leganes, San Miguel, Santa Barbara, and Cabatuan.

In the 2024 census, the population of Oton was 99,920 people,^[25] with a density of 1,200 inhabitants per square kilometre or 3,100 inhabitants per square mile.

Poverty incidence of Oton

Source: Philippine Statistics Authority^{[26][27][28][29][30][31][32][33]}

Oton’s economy is supported by its geographic proximity to Iloilo City. This has led to increased real estate developments, with more residential and commercial properties being established. Retail establishments in Oton include Gaisano Oton, Puregold Oton, and Vista Mall Iloilo. Oton also hosts a number of banking institutions.

Agriculture, particularly rice production and fruit farming, plays a significant role in the economy, supporting local food supply and the livelihoods of many residents. The town also has hotels, resorts, and restaurants.

In 2023, the Municipality of Oton began construction of a ₱52-million “AA” abattoir in Barangay Lambuyao funded by the World Bank-assisted Philippine Rural Development Project.^[34]

A major development in Oton owned by Vista Land is covering 500 hectares (1,200 acres) and stretching from Barangay Polo Maestra Bita to Barangay Abilay Norte.^[35] The development also includes a 100-hectare (250-acre) central business district.^[36]