Our Birthday

On July 2, 2026, JYP Entertainment teased a new project titled Ourbirthday with the release of a logo motion video.^[1] On July 14, a fictional universe was unveiled through the first episode of the animated series Whip! Ourbirthday!, which its first three characters were previously introduced via moving posters.^[2] An introduction film titled Error 502: Bad Gateway and concept photos were released from July 15 to 17, which revealed the first three members — Cho Hye-jin, Baby, and Achiraya — of the debut project's new girl group confirmed to be named Ourbirthday.^[3] On the following day, the pre-debut single "Hungry (Side A)" was announced to be released on July 22.^[4] The performance video for "Hungry (Side A)", featuring the first three members, was released on July 22 alongside the release of the single.^[5]

On July 23 and 24, the second episode of Whip! Ourbirthday! was released along with moving posters of four additional characters.^[6] On July 25, another introduction film titled Net::Err_Connection_Aborted was released, before the release of concept photos over the following two days, which revealed the latter four members — Kuk Cho-rok, Shin Hye-won, U, and Kilala — of Ourbirthday.^[7][8] On July 29, a performance video was released for the track "Hungry (Side B)", featuring the latter four members.^[9]

On August 4, the introduction film [System] Connection Established was released, revealing the complete seven-member lineup for the first time, along with the promotion scheduler for the album.^[10] Individual and group concept photos for the album were released from August 6 to 8, as well as on August 10 and 11.^[11][12] A music video teaser for the lead single "Squeezy" was released on August 17.^[13] The single album was released alongside the music video for "Squeezy" on August 19, marking the group's debut.^[14]