Outright

Kevin Reeth and Ben Curren worked together at Intuit in 2006 and then later at a web-application firm called Esomnie LLC. As a Product Manager and Software Engineer respectively, the two were heavily involved in the development and marketing of Quicken products.^{[citation needed]}

Curren and Reeth had become increasingly frustrated with the complexity of doing taxes for small businesses, so in 2008 they founded a company and website called BootStrap.^[6][7] The Website was renamed Outright just a few months after launch, though it continues to be operated by BootStrap, Inc.^[8]

In 2009, the company raised a total of $7.7 million funding from Sequoia Capital, First Round Capital, Shasta Ventures and SoftTech VC among others.^[6][9] Today, the website manages $1.2 billion in transactions from small businesses and independent contractors.^[7][10]

On July 17, 2012, Outright.com announced in an email to all customers that they had been acquired by GoDaddy.com.^[11]

The software was designed as a software as a service model. It provided the following functions:

• Tracked and managed business income, expenses and tax liabilities.^[12]
• Data import - The application could import financial information from PayPal, FreshBooks, oDesk, and other financial management tools.^{[3][6][12][13][14]}
• Reports income and expenses for sole proprietors filing a Schedule C or 1040
• Managed W-9s for paying independent contractors, freelancers, and anyone outside of company staff for 1099 filings^[15]
• On-line selling on eBay Bookkeeping Selling Manager app that imported transaction data from eBay and PayPal accounts to help eBay sellers manage their finances.^[16][17]