PROA Comunicación
From Wikipedia, the free encyclopedia
PROA Comunicación is a Spanish company founded in 2009. Dedicated to corporate communications and reputation management, it is the promoter of the "Observatorio PROA",[1] and is based in Madrid, with offices in Barcelona, Bilbao, Valencia, Santander and Vigo. In 2023 it won the Anna Baschwitz Award for the best communications agency.[2]
History
The firm was founded in 2009 by the Cantabrian journalist Lucía Casanueva and takes its name from the magazine Proa a la mar.[3] After working for the newspapers Expansión and Actualidad Económica, she became acquainted with the Spanish business world and worked in Spanish and international agencies like LLorente y Cuenca, Kreab and Edelman.[4]
In its early days, the agency specialised in corporate, financial and crisis communications.[5] In 2015, it was relaunched with the entry of Valvanuz Serna and expanded into the large consumer and professional services sectors. In 2020, it adopted a different strategic positioning with a new image, website, slogan and logo.[6]
In 2022 it inaugurated its headquarters in Montalbán Street and presented a report on communication in times of crisis. It has international alliances with Vae Solis Communications and Corpcom.[4]
It won the Ana Baschwitz Award for Best Communications Agency (2023) at the Eduardo Úrculo Cultural Centre in Madrid.[7] The consultancy is part of the Woman Forward Foundation. It is the patron of the Woman Forward Awards for Corporate Governance and Gender Diversity.[8]
Observatorio PROA
"Observatorio PROA" are meetings with opinion leaders on topical issues, moderated by the consultancy's management team. The speakers are followed by a debate with the audience.[9] They were created in 2017 to address current events from a communication point of view. They have covered various topics with the involvement of experts including politicians, businessmen, lawyers, journalists and military personnel.[10]
Participants included José Luis Martínez-Almeida,[11]Javier Ortega Smith,[11] Jordi Sevilla,[11] Cristobal Montoro,[12] Ana Pastor,[13]Juan Carlos Campo,[14] Javier Zaragoza,[15] Pau Molins,[16] Manuel Sala,[17] Borja Bergareche,[18] Mirian Izquierdo,[19] José Antonio Zarzalejos[20] and Raimundo Herráiz,[21] among others.