Pakistan Army Retribution

Pakistan Army Retribution is based upon the events of the 2014 Peshawar school massacre,^[2] the deadliest terrorist attack in Pakistan.^[3] Marking the one-year anniversary of the events, it was developed as part of the Peaceful Pakistan campaign, promoting peace and tolerance in Pakistan.^[1] Being one of "dozens of videos, jingles and social media items", Pakistan Army Retribution was commissioned by the Pakistan Army and the Punjab Information Technology Board and developed by an independent studio for Android.^[1]

In its review, Munir Rahool of DAWN was critical of the graphics and controls of the game. The subject matter especially was thought of as to be "poor taste". "Any recreation of the carnage that day seems insensitive" and questioned if the game was made to honour Pakistan Army soldiers.^[2] After the review, people on Twitter also outed their criticism on the subject of the game.^[3]

After the criticism on social media, Umar Saif, chairman of the Punjab Information Technology Board, voluntarily pulled the game from the Google Play Store.^[4] Saif said that "In hindsight it was not a good thing to do" and that the developer responsible misunderstood the intention of the peace campaign.^[1] He said the game "opened issue surrounding radicalization" and spoke off security issues.^[4] He thanked people for pointing out the mistake.^[3]