Pardot
Marketing automation platform
From Wikipedia, the free encyclopedia
Pardot is a marketing automation platform founded in 2007 in Atlanta, Georgia, by David Cummings and Adam Blitzer. It provides business-to-business marketing automation and lead generation tools.[1]
IndustryMarketing Technology
FoundedJanuary 1, 2007 in Atlanta, USA
FoundersDavid Cummings, Adam Blitzer
FateAcquired
| Industry | Marketing Technology |
|---|---|
| Founded | January 1, 2007 in Atlanta, USA |
| Founders | David Cummings, Adam Blitzer |
| Fate | Acquired |
| Successor | ExactTarget |
| Headquarters | , USA |
| Parent | Salesforce |
| Website | pardot |
In October 2012, ExactTarget acquired Pardot for about US$95.5 million.[2][3] In 2013, Salesforce purchased ExactTarget for US$2.5 billion and integrated Pardot into the Salesforce Marketing Cloud.[4] In 2022, Salesforce rebranded Pardot as Marketing Cloud Account Engagement as part of its unified product naming.[5]