Paria Farzaneh

Farzaneh grew up in North Ferriby, East Yorkshire; her grandfather was a tailor in Iran and her parents emigrated from Iran before she was born, helping to influence her use of Persian art and language in her designs that led way to her signature patterned cotton textiles from Isfahan.^[3] Farzaneh earned her degree in fashion design from London's Ravensbourne University in 2016.^[3]

In 2017, Farzaneh launched her label in London.^[3][4][5][6] She has since established herself among the main London-based women designers of men's wear, exhibiting regularly at fashion events. Farzaneh has notably created designs for the likes of Converse, Gore-Tex, LeBron James and Nick Young.^[3]