Parting Stone (company)

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Company typePublic benefit
IndustryDeathcare
Founded2019
FounderJustin Crowe
Parting Stone
Company typePublic benefit
IndustryDeathcare
Founded2019
FounderJustin Crowe
HeadquartersSanta Fe, New Mexico, U.S.
Area served
United States
Australia
Key people
Justin Crowe (CEO)
ProductsSolidified cremated remains
Websitepartingstone.com

Parting Stone is an American deathcare company which processes cremated remains into solidified remains, an alternative to traditional ash resembling a collection of stones.[1][2] It is based in Santa Fe, New Mexico.[3][4]

The concept for Parting Stone and solidified remains was developed by founder Justin Crowe following a personal experience with loose cremated remains in 2015.[5][6] In 2018, the concept received an award from the Santa Fe BizMIX startup competition.[7] Crowe subsequently obtained a research grant through the New Mexico Small Business Assistance Program to collaborate with material scientists at Los Alamos National Laboratory on a remains-solidification method.[7][8] Parting Stone was formally founded as a public benefit corporation in 2019.[9][10][11] In the same year Parting Stone received the ICCFA KIP Award.[12]

In 2020, Parting Stone received an honorable mention in the World Changing Ideas Awards.[13] In 2021, it placed second for the National Funeral Directors Association Innovation Award.[14]

In January 2022, Parting Stone relocated to an 8,000-square-foot facility in Santa Fe.[15][16] By mid-2022, the company had raised approximately $2 million in seed funding from investors including Lightspeed Venture Partners.[17] In August 2022, it received a $150,000 LEDA grant from New Mexico’s economic development fund to support staff expansion.[5]

Later in 2022, Australian funeral-services company InvoCare invested $1 million in Parting Stone.[18][19][20]

On April 7 2023 Crowe appeared on the television program Shark Tank and secured an investment from Lori Greiner and Kevin O'Leary.[21][22][23]

Operations

References

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