Parting Stone (company)
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| Company type | Public benefit |
|---|---|
| Industry | Deathcare |
| Founded | 2019 |
| Founder | Justin Crowe |
| Headquarters | Santa Fe, New Mexico, U.S. |
Area served | United States Australia |
Key people | Justin Crowe (CEO) |
| Products | Solidified cremated remains |
| Website | partingstone |
Parting Stone is an American deathcare company which processes cremated remains into solidified remains, an alternative to traditional ash resembling a collection of stones.[1][2] It is based in Santa Fe, New Mexico.[3][4]
The concept for Parting Stone and solidified remains was developed by founder Justin Crowe following a personal experience with loose cremated remains in 2015.[5][6] In 2018, the concept received an award from the Santa Fe BizMIX startup competition.[7] Crowe subsequently obtained a research grant through the New Mexico Small Business Assistance Program to collaborate with material scientists at Los Alamos National Laboratory on a remains-solidification method.[7][8] Parting Stone was formally founded as a public benefit corporation in 2019.[9][10][11] In the same year Parting Stone received the ICCFA KIP Award.[12]
In 2020, Parting Stone received an honorable mention in the World Changing Ideas Awards.[13] In 2021, it placed second for the National Funeral Directors Association Innovation Award.[14]
In January 2022, Parting Stone relocated to an 8,000-square-foot facility in Santa Fe.[15][16] By mid-2022, the company had raised approximately $2 million in seed funding from investors including Lightspeed Venture Partners.[17] In August 2022, it received a $150,000 LEDA grant from New Mexico’s economic development fund to support staff expansion.[5]
Later in 2022, Australian funeral-services company InvoCare invested $1 million in Parting Stone.[18][19][20]
On April 7 2023 Crowe appeared on the television program Shark Tank and secured an investment from Lori Greiner and Kevin O'Leary.[21][22][23]