PartyCasino
Online Casino
From Wikipedia, the free encyclopedia
PartyCasino is an online casino first launched in 1997 under the name Starluck Casino, before relaunching in 2006 as a fully integrated platform.[1] The casino offers more than 500 games, ranging from casino like blackjack and roulette to a wide selection of online slots and live dealer experiences.
 | |
| Type | Public |
|---|---|
| Industry | Online gambling |
Area served | Worldwide |
| Products | Online casino, slots |
| Owner | Entain |
| Website | www |
Following the 2011 merger of Party Gaming PLC and bwin Interactive Entertainment AG, PartyCasino became one of Gaming VC Holdings PLC's (GVC) leading casino brands.[2] Entain operates four main product verticals, sports, casino, poker and bingo, along with other core brands such as CasinoClub, Betboo, Sportingbet, Bwin, partypoker, Foxy Bingo, and Gioco Digitale.[3]
History
PartyCasino was originally launched as Starluck Casino by Ruth Parasol under iGlobal Media. It went on to become one of the first successful online casinos in the late 1990s.[4] Its early success led to the creation of PartyPoker (2001) and PartyBingo (2003). By 2005, PartyGaming was listed on the London Stock Exchange, valued at £4.64 billion, enough to secure a place in the FTSE100 Index.[5]
In 2011, bwin Interactive Entertainment and PartyGaming completed their merger,[6] creating the world's largest listed online gaming company.[7]
In February 2016, GVC acquired bwin.party digital entertainment plc,[8] the group is headquartered in the Isle of Man and has licenses in Austria, Belgium, Bulgaria, France, Italy, Denmark, Germany (Schleswig-Holstein), Spain, Malta, UK, South Africa, and the Dutch Caribbean.[9]
In June 2017, PartyCasino relaunched to players with an all-new look and feel.[10] The updated design – which was the result of an ongoing collaboration between PartyCasino employees and Leeds-based advertising agency, Home – did away with the site's previous cartoon style in favour of a more sophisticated approach, with photo-realistic imagery and lens flare lighting effects featuring prominently. As part of the rebrand, the PartyCasino logo was also updated – with the previously used lowercase font and dice graphic being ditched in favour of a more contemporary two-colour design.
In 2021, McLaren Racing announced a new multi-year partnership with Entain brands, PartyCasino and PartyPoker.[11] The partnership was officially launched at the 2021 Monaco Grand Prix on May 23.[12]