Passes Inc.
American content monetization platform
From Wikipedia, the free encyclopedia
Passes Inc. (founded in 2022) is an American creator monetization and social media platform. A competitor to OnlyFans,[1] it allows content creators to earn revenue directly from their audiences through subscriptions, gated content, and personalized interactions. The company is headquartered in Los Angeles, California.[2]
| Type | Private |
|---|---|
| Industry | Social media, Creator economy |
| Founded | 2022 |
| Founder | Lucy Guo |
| Headquarters | , United States |
Area served | Worldwide |
| Key people | Lucy Guo (CEO) |
| Products | Subscription platform, CRM tools |
| Services | Content monetization, Fan engagement |
| Website | www |
History
Passes was founded in 2022 by Lucy Guo, a co-founder of the artificial intelligence company Scale AI.[3]
The company raised $9 million in seed funding in 2022, led by Multicoin Capital, with participation from Paris Hilton’s 11:11 Media, Jake Paul’s Anti Fund, and Kevin Hartz, Eventbrite co-founder.[4] Two years later, Passes completed a $40 million Series A funding round led by Bond Capital, with additional participation from Crossbeam Ventures and Skims co-founders Emma and Jens Grede. As of 2025, Passes has raised around $50 million in venture capital funding[5] and has paid more than $100 million to creators.[6]
In July 2023, Passes acquired Fanhouse, a competing creator-monetization platform.[7] The following year, the company expanded its operations to include the name, image, and likeness (NIL) market.[4]
Child sexual abuse material
Passes was reported in 2024 to have allowed an account featuring a 12-year-old selling bikini photos after she had been banned by another platform. The account was removed only after the New York Times requested comment.[8] In 2025, Passes and Guo were sued by another creator who stated that they had distributed sexually abusive material of her when she was a child.[9][10][11] Passes platform denied the allegation stating that individuals involved were not its authorized representatives.[12]
Platform features and business model
Passes operates as a subscription-based social media platform that allows creators with at least 100,000 followers on other social media platforms to monetize fan engagement. Creators can offer paid subscriptions, subscriber-only posts, direct messaging, livestreams, one-on-one video calls, tipping, and digital merchandise.[5] The company earns revenue through a revenue-sharing model, taking a variable percentage of creator earnings, with certain plans also including transaction fees depending on the services used.[13]
The platform integrates analytics tools, automated sales messaging, tools for live-streaming, tiered subscription levels and content-protection features such as anti-screenshot and anti-screen-recording technology.[5] It also includes CRM tools (customer relationship management system), used by creators to track audience activity and spending patterns.[14]
Passes' platform supports multiple verticals including lifestyle creators, streamers, athletes, etc.[15][16]