Peggy Barber
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1943
Peggy Barber | |
|---|---|
 Peggy Barber | |
| Born | Margaret Barber 1943 |
| Died | 2019 (aged 75–76) |
| Education | University of California, Riverside (B.A. English) Rutgers University (M.L.I.S.) |
| Occupations | Librarian Marketing and communications expert |
| Employer | American Library Association |
| Known for | Pioneering library marketing and promotion Public Information Office |
| Awards | Joseph W. Lippincott Award (1999) |
Margaret “Peggy” Barber (1943 – 2019) was a pioneering librarian and marketing/communications expert at the American Library Association from 1970 to 2000.[1]
Barber held a B.A. in English from the University of California–Riverside and an M.L.I.S. from Rutgers University.
She worked as a coordinator for the Orange County Cooperative Library System in California and as a reference librarian at the San Francisco Public Library.[2]
American Library Association
Barber served as Associate Executive Director for Communication at the American Library Association from 1970 -2000 and established several key programs that professionalized how libraries promote themselves nationwide.[3]
These included creation of the ALA Public Information Office and Public Programs Office; the ALA Graphics program, which created Celebrity READ posters series;[4] and the universal library logo.[5]
In her role as associate executive director for communication, Barber launched National Library Week in 1975 as an initiative of the American Library Association.[6]
Barber also chaired the National Coalition for Literacy.[7]