Pental (company)
Australian manufacturer of cleaning products
From Wikipedia, the free encyclopedia
Pental Limited was an Australian manufacturer of household chemicals and cleaning products, and a publicly listed company on the Australian Stock Exchange.[1]
| Formerly | Symex Holdings Limited (until 2013) |
|---|---|
| Type | Public |
| ASX: PTL (formerly ASX: SYM as Symex) | |
| Industry | Consumer goods, household chemicals |
| Founded | 1954 (Pental soap business, Shepparton) 29 August 2000 (Symex Holdings, ASX listing) |
| Fate | Consumer products business divested to DuluxGroup in November 2023; remaining entity renamed Prestal Holdings Limited |
| Successor | Selleys (consumer brands and Shepparton facility) Prestal Holdings Limited (remaining entity) |
| Headquarters | , |
Area served | Australia, New Zealand, Asia |
| Products | Soap, bleach, firelighters, laundry detergent, dishwashing liquid, toothpaste, fabric softener |
| Website | pental |
Previously known as Symex,[2] it manufactured, imported, distributed and exported many brands including:[3]
- AIM Toothpaste
- Country Life Soap
- Hillmark
- Huggie Fabric Softener
- Janola
- Jiffy Firelighters
- Little Lucifer Firelighters
- Lux Pure Soap Flakes
- Martha Gardener Country Homestead Wool Mix
- Softly laundry care
- Sunlight bar soap and dishwashing liquid
- Velvet soap bar soap and dishwashing liquid
- White King household bleach
- Procell ANZ
- Bondi Beach Soap
- Duracell
Pental acquired the Bondi Beach soap brand in 2021.[4]
On September 13, 2023, Pental's core brands, except for Duracell and Bondi Beach soap, were bought by the Dulux-Selleys Group.[5]
In January 2025, it was announced that Pental had been acquired by the Dulux-Selleys Group.[6] The remaining entity is now known as Prestal Holdings.[7]
