Percy Orthwein
American heir & business executive (1888-1957)
From Wikipedia, the free encyclopedia
Percy Orthwein (November 27, 1888 – July 2, 1957) was an American heir and business executive in advertising from St. Louis, Missouri, United States.
Percy Orthwein | |
|---|---|
| Born | November 27, 1888 St. Louis, Missouri, U.S. |
| Died | July 2, 1957 (aged 68) Huntleigh, Missouri, U.S. |
| Resting place | Sunset Memorial Park and Mausoleum |
| Alma mater | Yale University |
| Occupation | Businessman |
| Spouse | Clara Busch |
| Children | Adolphus Busch Orthwein James Orthwein |
| Parent(s) | William D. Orthwein Emily H. Thuemmler |
| Relatives | Frederick C. Orthwein (brother) August Anheuser Busch Sr. (father-in-law) Adolphus Busch III (brother-in-law) Gussie Busch (brother-in-law) |
Orthwein was born on November 27, 1888, in St. Louis, Missouri to William D. Orthwein, a German-born grain merchant. The younger Orthwein graduated from Yale University in 1912.[1][2]
Orthwein was the co-founder and president of the D'Arcy Advertising Company.[1] The firm was in charge of advertising for Anheuser-Busch, the family business.[2]
Orthwein married Clara Hazel Busch, the daughter of August Anheuser Busch Sr., the chief executive officer of Anheuser-Busch.[1][2] They lived in a mansion designed by Maritz & Young in Huntleigh, Missouri, a suburb of St. Louis.[3] They had two sons: Adolphus Busch Orthwein and James Orthwein.[1]
Orthwein was a hunter and an amateur portraitist.[1]
Orthwein died on July 2, 1957, in Huntleigh.[1] He was buried at the Sunset Memorial Park and Mausoleum in Affton, Missouri, near St. Louis.[4] His wife died of a heart attack one month later.[5]
In 1985, his company, the D'Arcy Advertising Company, merged with Benton & Bowles to form D'Arcy Masius Benton & Bowles.
