Peter Alexander (fashion designer)
Australian fashion designer (born 1965)
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Peter Alexander (born 1965) is an Australian fashion designer known for the Peter Alexander brand of pyjamas, loungewear and giftware.
Peter Alexander | |
|---|---|
| Born | 1965 (age 60–61) South Africa |
| Occupation | Fashion designer |
| Years active | 1990s–present |
| Employer | Peter Alexander |
| Known for | Pyjamas, loungewear, giftware |
| Title | Creative director |
Life and career
Peter Alexander was born in 1965 in South Africa and then moved to Melbourne, Australia shortly afterwards.[1][2] He has two older sisters. Alexander attended boarding school at Geelong Grammar School for two years before returning home to Kew where he changed schools four times.[3]
He worked from his mother's dining room table during the early days of the Peter Alexander brand.[4] He initially sold directly to department stores. When a store cancelled an order for 2,000 pairs of pyjamas in 1990, he took out a mail order advertisement in Cleo magazine. Alexander received 6,000 orders from that one advertisement alone.[5]
In 2000, Peter Alexander joined Australian retailer Just Group, effectively selling his business although remaining creative director within the structure of the Just Group.[6] After the sale, the brand Peter's PJs increased in popularity and the first stand-alone store was opened in Melbourne Central Shopping Centre. The Just Group has since expanded its stores into every state of Australia.[citation needed]
Alexander also speaks at conferences around Australia and internationally on the topics of entrepreneurship and marketing.[7] He is also a sessional lecturer in fashion marketing at RMIT.[8]
Alexander lives in Melbourne.[9] He is gay[10] and Jewish.[11]