In 1933, Beveridge placed third in the men's inter-club springboard diving contest at the Highgate Club gala, behind German national champion and Olympian Leo Esser and fellow Highgate Club diver Doug Tomalin.[5]
Beveridge competed in the 3-metre springboard event at the 1934 British Empire Games in London, where he placed fourth, while Tomalin won silver.[6] He also toured Europe with other English divers.[1]
In 1939, he turned professional and appeared in what was billed as the first British water show, featuring as the host and performing together with former international diver Helen Orr, in what they called "a symphony of grace and rhythm from the diving board".[7][3][8] Beveridge produced the show as managing director of Aquatic Enterprises, Ltd., and took the entertainment programme to outdoor pools in Peterborough,[9] New Brighton,[10] Hastings, Bournemouth, Weston-super-Mare, Scarborough, Jersey, Guernsey, and many other locations.[11] The water show included other acts such as seven "Aquabelles" in a water ballet; American diving trapeze artist Larry Griswold; British water comedian Jimmy Johnson; American acrobatic diver Jimmy Rae; and Canadian Harris S. Congden, who performed canoe stunts including a parachute jump from thirty-three feet.[9][7][3] At the time, it was unusual for British commercial ventures to be granted permits to bring American sports entertainers to the UK.[7] A review in The Croydon Advertiser said that the show was "really first-class entertainment" and "a welcome breakaway from the stereotyped swimming gala", suggesting that "the bathing pool may provide a real rival to the variety stage."[3]
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