Peter Simon (businessman)

After failing A-levels, Peter Simon worked as a seller of frozen fish fingers for Bird's Eye to travel the world in the late 60s, inspired by the hippie movement he decided to start selling hippie clothing.

Simon's clothing empire started with a stall in London's Portobello market in the 1970s. In 1973, Simon started out selling woollen coats from Afghanistan that he had bought for £1,000 on Portobello Market, London using the money from the sale of these coats to open his first Monsoon store in Knightsbridge in 1973. The name was chosen because Simon was born in Sri Lanka during the monsoon. .^[4] A year later Simon opened Monsoon's first physical outlet in Beauchamp Place, London.^[5]

The retail chain was originally known for retailing hippie clothes before Simon re-positioned the company as a mainstream female fashion brand.^[6]

In 1984, Simon opened the first branch of accessories retailer Accessorize.^[3]

In 1989, Simon floated the combined company.^[6]

In 2007, Simon bought back all shares in the company held by external investors to become 100 percent owner. He had previously tried to acquire these shares in 2003 and 2004.^[7]

In 2014, Simon invested in homewear brand Loaf.^[8]

In 2020, during the COVID-19 Pandemic, Monsoon went into bankruptcy and was then bought out from the Holding company Adena Brands by Simon.^[9]

According to The Sunday Times Rich List in 2019, Simon has a net worth of £480 million.^[10]

He married Kate Simon in 1977 and was married to her for 23 years.^[11] The couple divorced in 2000.^[12] On 30 September 2017, his son George Simon, a property developer, was killed after his Porsche Turbo 911 left the road and collided into a tree at North Marden, near Chichester.^[4] Simon was left devastated by the death of his eldest son. George was just 32 years old at the time.

Simon had previously dated actress Jane Seymour^[2] in the mid 1970s. They dated following a photo shoot in India shortly after Seymour filmed the 1973 Bond film Live and Let Die, but the relationship did not last. Simon has six children, of whom 4 are with Kate Simon his first wife (George, Jessica, Zara, and Camilla) and 2 children are with a much younger woman and were born after his first marriage had ended.^[2]

A contemporary art collector, he is a trustee of the Tate Gallery.^[13] He started the Monsoon Art Collection in 2000.^[14]

In 2015, it was reported that he was planning to knock five homes into one in Chelsea, London, which was met with local dissent.^[15]

In 2023, at the age of 77, Simon celebrated 50 years of fashion with Monsoon, as reported in the Guardian.^[16] where in celebration of its 50 years, he created a Monsoon pop-up vintage shop down the road from Monsoon's original Portobello Road market store.