Pheran Day

The Pheran Day is celebrated for the preservation of tradition of wearing Pheran. In 2021, i.e December 2021, members of The Jammu and Kashmir Economic Confederation (JKEC) and JKAS officer Zeeshan Khan (Asstt Director Tourism Kashmir) assembled at Ghanta Ghar Lal Chowk to observe 'Pheran Day'.^[1] Bollywood actor Anupam Kher also wished Kashmiri people on "World Pheran Day."^[2] In 2022, Pheran Day was celebrated at historic Ghanta Ghar.^[3] The main aim of this day was to popularise the loose-and-long woollen gown worn to fight the biting cold as the minimum temperature hovers below sub-zero in various parts of Kashmir valley. Various tourists and locals cat-walked near Lal Chowk to promote "wearing Pheran".^[4]