Pietro Ferrero Jr.
Italian businessman (1963–2011)
From Wikipedia, the free encyclopedia
Pietro Ferrero Jr. (Italian pronunciation: [ˈpjɛːtro ferˈrɛːro]; 11 September 1963 – 18 April 2011)[1][2] was the joint CEO (with his brother Giovanni) of Italian confectionery company Ferrero SpA, from 1997 until his death in April 2011.[3]
Pietro Ferrero Jr. | |
|---|---|
| Born | 11 September 1963 Farigliano, Italy |
| Died | 18 April 2011 (aged 47) Cape Town, South Africa |
| Occupation | Businessman |
| Known for | CEO of Ferrero SpA (1997–2011) |
| Father | Michele Ferrero |
| Relatives | Pietro Ferrero (grandfather) Giovanni Ferrero (brother) |
Biography

Ferrero was born in Turin, the elder son of Michele Ferrero,[4] who raised the firm to its position as a global leader.[5] In 1985, he began working for Ferrero, and in 1992 had risen to be in charge of European operations.[3] He became one of the company's two CEOs in 1997, along with his brother Giovanni.[3]
On 18 April 2011, Pietro Ferrero died in South Africa near Twelve Apostles Hotel in Camps Bay, suburb of Cape Town[6] after suffering a heart attack while on a cycling track.[7]