Pilipinas Kay Ganda
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Pilipinas Kay Ganda (lit. 'Philippines, So Beautiful') was a short-lived advertising campaign made by the Department of Tourism to promote tourism in the Philippines. Launched in 2010, it replaced the WOW Philippines campaign that was launched in 2002.
The tourism slogan and the associated logo used for the campaign were controversial and received mostly negative reception from the Filipino public, even leading to the resignation of the country's then-Tourism Secretary, Alberto Lim. Pilipinas Kay Ganda was eventually replaced, in 2012, with "It's More Fun in the Philippines!".[1][2]
The advertising agency Campaigns & Grey had advisory capacity over the Pilipinas Kay Ganda campaign, designing the campaign's logo and theme.[3] The agency designed the campaign materials free of charge in support of President Benigno Aquino III's administration.[2] The agency claimed that the released logo was just a study and was released prematurely by the Department of Tourism.[2]